blog.aids.gov — HIV Policy & Programs. Research. New Media.
HIV Policy & Programs. Research. New Media.
Eight hundred million people are active users of Facebook , according to the site’s own statistics. That’s one in nine people living today. Of those 800 million, over 50% check their account on a daily basis. Because it serves as a connecting point for millions, we developed a Facebook app with our HIV/AIDS Prevention and…
A recent Pew Internet & American Life Project study [PDF-843KB] found that 28% of American adults use mobile and social location-based or “geosocial” services and 55% of smartphone owners use global positioning systems (GPS) for directions and recommendations of places to visit. Geosocial networking uses location-based software or “geolocation” and GPS to identify an individual’s…
The 3rd Annual mHealth Summit took place from December 6-8 at the Gaylord Convention Center near Washington, DC. The summit presented by the Foundation for the National Institutes of Health brings together developers, health care professionals, and government officials to talk about the science and the promise of mobile health technologies. Secretary of Health and…
Optimism. Passion. Poignancy. Excitement. Last week’s World AIDS Day observances generated these emotions worldwide. Thirty years ago, when the first federal first reports of AIDS emerged, none of the new media tools we use today were available. Since then, so much has changed to inform people about HIV and AIDS. Within the Office of the…
In 2009, Facebook’s popularity was escalating and we started to believe that we were missing an important communications opportunity if we didn’t develop an Administration on Aging (AoA) Facebook page. Before we started planning AoA’s Facebook page , we needed to ask and answer some questions. Who would be our audience and how would they…
Co-authored by Aisha Moore, Communications Director and Deb LeBel, Partnerships Specialist, AIDS.gov
World AIDS Day (December 1) is a month away and once again we’re using social networking and photos to share messages about how we are all still Facing AIDS. Some of us once knew a world without AIDS, and for others AIDS has been around our entire lifetime. No matter your age or your familiarity with the epidemic and the many people who have been infected or affected, we hope you’ll join us again this year.
If you’ve been reading this blog for a while, you probably know that planning is a very important part of our approach to new media. What you might not know is that we often plan our blog posts, particularly those about new media, weeks in advance. We believe strongly in the importance of planning—but we…
When it comes to social media, how do you measure and monitor your reach? It’s a tough question, and one we often ask ourselves at AIDS.gov. Across our communication channels (the AIDS.gov website, blog, Twitter , Facebook , YouTube, mobile, and more), we strive to provide quality information about the federal government and HIV/AIDS on…
