Resources for Implementers

Branding and Marking Guidance

USAID's framework legislation, the Foreign Assistance Act of 1961, as amended, section 641, requires that all programs under the Foreign Assistance Act be identified appropriately overseas as "American Aid."

The main document outlining the Agency's branding and marking requirements is ADS 320 . For more information, please also visit http://www.usaid.gov/branding/.

Requirements for assistance awards are further detailed in the Final Rule titled, "Administration of Assistance Awards to U.S. Non-governmental Organizations (NGOs); Marking Requirements."  that was published by the Federal Register on August 26, 2005.

USAID/CAR has prepared a set of templates to guide preparation of branding and marking documents for new projects:

One-page reference sheet on branding and marking requirements

Graphic Standards Manual

The complete Graphic Standards Manual is 9.7 mb. If you are on a slow Internet connection, you may download the manual's individual sections, listed below. All documents are in PDF format.This version of the manual is optimized for printing.

Please note: The USAID Graphic Standards Manual was written before the finalization of ADS 320. Inconsistencies between the GSM and the ADS chapter exist. ADS 320 should be used in the case of inconsistencies.

Graphic Standards Manual - Complete (9.7 mb)

USAID Identity ("logo")

The USAID Standard Graphic Identity is an official U.S. Government symbol, and any alteration, distortion, recreation, translation or misuse is strictly prohibited. Please consult the USAID Graphic Standards Manual for detailed guidance on usage of this mark in print publications and on web pages. Non-scalable file formats are saved at a 600dpi resolution.

A number of digital file formats are available for download for various purposes. The files available are each optimized for a variety of applications, for both print and on-screen communications, to ensure easy adherence to these guidelines. All versions of the identity are available in print and web colors in the horizontal and vertical formats, in English, as well as in other relevant language. In addition to the "short" version of the identity, you can also download the subbrands – such as "USAID/Kazakhstan" in various applicable languages- please scroll down for more information about them.

If you need the English-language "short" USAID identity, go to these pages:

If you need:

  • translated versions of the "short" version of the USAID identity for Central Asian countries – click here
  • English or other-language "country sub-brands" – e.g., USAID/Kazakhstan, USAID/Central Asian Republics– click here

 

USAID/CAR Outreach Templates

To assist staff, grantees, and contractors in their branding and marking compliance efforts, USAID has customized a number of templates for each of Central Asian Republics:

Biography

  • Kazakhstan [ en | kz | ru ]
  • Kyrgyzstan [ en | kg | ru ]
  • Tajikistan [ en | ru | tj ]
  • Turkmenistan [ en | ru | tr ]
  • Uzbekistan [ en | ru | uz ]
  • Central Asian Republics [ en | ru]

Fact Sheet

Power Point

Press Release

  • Kazakhstan [ en | kz | ru ]
  • Kyrgyzstan [ en | kg | ru ]
  • Tajikistan [ en | ru | tj ]
  • Turkmenistan [ en | ru | tr ]
  • Uzbekistan [ en | ru | uz ]
  • Central Asian Republics [ en | ru]

Success Story: guidelines; review our model success story.

Case Study: guidelines; review our model case study.

First person: guidelines; review our model first person story.

Before and After: guidelines; review our model before and after photographs and story.

Photo and Caption: guidelines; review our model photo and caption story.

USAID Development Experience Clearinghouse 

USAID's Development Experience Clearinghouse (DEC) is the largest online resource for USAID funded technical and program documentation, with over 63400 documents available for electronic download. USAID regulations require that all USAID implementers submit their reports and produced programmatic materials to this depository. Click here to learn how to submit documents to this depository.

 

 

Where We Work

Map of the Central Asian Republics and thier position on their globe.
Last Updated: 02-16-2013