U.S. Department of Health
and Human Services
370 L'Enfant Promenade, S.W.
Washington, D.C. 20447
Planning
Mastering one simple, important concept will help you create communications that do a standout job of motivating people to act—planning.
The best communications start with a solid plan that outlines every step of the process, from gathering information about the people you are trying to reach to tallying up the number of newspapers that carried your press release.
Here are the steps:
Purpose |
Budget |
Audience |
Research |
Message |
Tactics |
Measurement Tools |
Execution |
The first and most important step is to decide where you want to go. To do that, define your purpose.