Planning

Mastering one simple, important concept will help you create communications that do a standout job of motivating people to act—planning.

The best communications start with a solid plan that outlines every step of the process, from gathering information about the people you are trying to reach to tallying up the number of newspapers that carried your press release.

Here are the steps:

Purpose

Budget

Audience

Research

Message

Tactics

Measurement Tools

Execution

 

The first and most important step is to decide where you want to go. To do that, define your purpose.