Welcome to the One-Stop Spanish Shop
Break the language barrier. Use the free commercial-quality It All Adds Up Spanish-language materials and resources and educate even more residents in your community about the simple steps they can take to help reduce traffic congestion and pollution.
The Spanish-speaking population is one of the fastest growing in the nation, according to the U.S. Census Bureau. So spread the word with a few Spanish-language materials in your next air quality campaign! Here are some detailed instructions on how to customize It All Adds Up materials.
The free Spanish-language materials include:
- Ten Simple Steps Flyer in Spanish (PDF, 485K)
- For use at events, in mailings, advertising, and other outreach
- Three Simple Steps for Summer Flyer in Spanish (PDF, 4699K) (INDD, 1636K)
- For promoting the summer simple steps: care for your car, care for yourself, and spread the word
- Two Simple Steps for Winter Flyer in Spanish (PDF, 394K) (INDD, 996K)
- For promoting the winter simple steps: trip chaining and telecommuting
- Radio Ad Scripts in Spanish (DOC, 26K)
- These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
- TV Ad on Trip Chaining in Spanish (View the Script)
- Professionally produced TV ad to promote trip chaining
- TV Ad on Vehicle Maintenance in Spanish (View the Script)
- Professionally produced TV ad to promote vehicle maintenance
- TV Ad on Alternate Transportation in Spanish (View the Script)
- Professionally produced TV ad to promote walking, bicycling, and mass transit
- Spanish radio ad from West Michigan Clean Air Coalition, MI
- Spanish-language billboard from Air Victoria, TX
- Spanish radio ad about asthma from Wisconsin Partners for Clean Air, WI—Jorge Has Asthma
Spanish population statistics
Spanish-language newspapers
Spanish-language radio stations
Spanish-language television stations
Marketing tips for reaching Spanish-language populations
- Research studies from the Association of Hispanic Advertisers
- Web Junction is an online library and tutorial with tips, advice and articles on how to best reach Spanish speaking populations.
- Ahorre.com is a blog with a special focus on marketing and advertising to Spanish-speaking audiences.