FHWA - Federal HighWay Administration

Who's Talking

"Public awareness surveys are the quantifiers that show the program is working, which makes it easier to obtain funding. They also help a program make connections with new partners…Show that you have a ssuccessful, evaluated program that is worth a new partner's time and effort and it almost becomes a peer pressure thing—they can't say no!"
Amy Haack, West Michigan Shoreline Regional Development Commission, MI

Tools for Organizations

The free It All Adds Up to Cleaner Air materials are easy to customize, easy to use

Whether you live in Texas, Minnesota, Oregon or Georgia, the It All Adds Up to Cleaner Air materials can be tailored to fit your community for effective air quality messages you can use throughout the year. This quick guide will provide basic instructions on how to use and customize the It All Adds Up to Cleaner Air materials found on this Web site.

All of the It All Adds Up to Cleaner Air materials are available for free in Adobe InDesign and PDF formats. Simply insert your logo and use as is or make more creative changes-the choice is yours.

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For best results, consult with a professional graphic designer and printer when customizing the It All Adds Up to Cleaner Air materials. If you have your own design software or an in-house graphic design professional, you will probably be able to customize the ads without additional support. (Non-profit organizations can purchase steeply-discounted design software at www.techsoup.org.) The ads and other printed materials have been designed to accommodate your logo-and the logos of your coalition members and sponsors.

Choose, click and customize

For a more complete and comprehensive guide on how to plan and implement the It All Adds Up to Cleaner Air transportation and air quality public education initiative, visit the Resource Toolkit page where you can learn how to assess the air quality and transportation issues in your community, define your goals, analyze your target audience, choose the best approach to outreach and education, and evaluate your overall effort.

Billboard Advertisements

Choose from four billboard ads 48' wide x 14' high, which can be resized to fit your local specifications.

How to do it:

  1. Select the ad you want to use and download it to your computer.
  2. Contact your local outdoor advertising company to discuss size, material, and cost.
  3. Send the ad, sponsor logos, and instructions to your graphic designer or let them retrieve it directly from this Web site.
  4. Send the completed design to your billboard company.

For billboards that withstand weather conditions and can be stored and used again, consider vinyl instead of paper. If you choose a paper billboard consider using a pale yellow background, which will help camouflage stains and wear and tear caused by air pollutants and weather.

Bus Shelter Advertisements

Choose from four bus shelter ads 4' wide x 6' high, which can be resized to fit your local specifications.

How to do it:

  1. Select the ad you want to use and download it to your computer.
  2. Contact your local transit company to discuss size and cost.
  3. Send the ad, sponsor logos, and instructions to your graphic designer or have them retrieve the ad directly from this Web site.
  4. Send the completed design to your local transit company.

Bus Side Advertisements

Choose from four bus side ads (128" wide x 30" high), which can be resized to fit your local specifications.

How to do it:

  1. Select the ad you want to use and download it to your computer.
  2. Contact your local transit company to discuss size and cost.
  3. Send the ad, sponsor logos, and instructions to your graphic designer or have them retrieve the ad directly from this Web site.
  4. Send the completed design to your local transit company.

Print Advertisements

Choose from a large selection of print advertisements (available in 6.5" x 10" and 4.5" x 6.5") for use in magazines, newspapers, newsletters, flyers, handouts and other materials bounded only by your incredible imaginations. Space is reserved at the bottom right hand corner for your organization's logo and/or contact information.

How to do it:

  1. Determine how you want to use the ad (newspaper, magazine, flyer, etc.)
  2. Consult with a graphic designer (recommended) to determine which size and format will work best for your chosen medium.
  3. Select the appropriate format and download the ad to your computer or share the link with your graphic designer and have them retrieve it directly from this Web site.
  4. Give your logo and instructions to the graphic designer. Be certain of how you want your ad to look before you send instructions. Providing complete and accurate instructions in the beginning will save money and time in editing.
  5. Print or publish. (When printing copies to send to publishers, 80 lb. glossy stock is recommended.)

If the available ad measurements do not work for you, ask your graphic designer whether they can be "sized down," "enlarged," or "floated" so that they will fit within the desired space. Another alternative is to have the ads reproduced commercially in the needed size. (Originals are screened at 85 lines per inch.)

Radio Advertisements

Choose from a collection of radio ads including three professionally produced, pre-recorded versions in :30- and :60-second lengths or choose several "live-read" radio announcer scripts (English and Spanish) in :30-, :20-, :15-, and :10-second lengths.

There are two versions of each produced radio spot on the Web site-you will be able to listen to the MP3 version to make your selection; your radio station will need the broadcast-quality version for production (and you probably won't be able to listen to it without special equipment).

Produced radio ads

  1. Select the radio ad and accompanying script you want to use and download it to your computer.
  2. Provide the radio station with the broadcast-quality dub, a copy of the radio ad script, and instructions for your tagline and sponsorship/contact information. It may be easier if you ask them to retrieve the ad directly from this Web site.
  3. Discuss airtime costs and listener information with your radio representative to determine when you want your ads to run (e.g., during morning and afternoon drive-times, after the weather report, etc.)
  4. Radio stations may be willing to include the name of your organization/sponsorship information at no extra charge. *

Each ad has several seconds after the line, It All Adds Up to Cleaner Air... so that stations can add your sponsorship/contact information

Live-read radio ads

  1. Select the ad you want to use and download it to your computer.
  2. Duplicate the script (copy and paste in a new document).
  3. Insert your organization's name and contact information at the end.
  4. Provide the ad to your local radio announcers to read on the air.

Television Advertisements

Choose from three It All Adds Up to Cleaner Air television advertisements (English and Spanish) which may be used as paid ads or public service announcements. The ads are formatted and ready to use by local television stations and have space at the end to accommodate your logo and/or contact information.

How to do it:

  1. Select and download the television ad and accompanying script you want to use.
  2. Send the video, script, your organization's logo and/or contact information to your local television station or let them view the ad directly from this Web site.
  3. Determine your cost-if any-to customize the ad. Some stations will include your logo and contact information with no additional charge, while others may charge an extra fee. Check with your local production company and compare costs.
  4. Discuss airtime costs and viewer information with your television representative to determine when you want your ads to run (e.g., after the weather report).

Web Materials

Choose from a variety of creative Web materials, including five flash animations and two air quality quizzes. All are great tools for you and your partners to include in e-mails and post on your Web sites.

Flash animations

  1. Select the Flash animation you want to use and follow the step-by-step instructions.
  2. Share the Flash with your partners and ask them to post it on their Web sites and/or distribute in e-mails.

Air quality quizzes

  1. Select the quiz you want to use and follow the step-by-step instructions.
  2. Share the quiz with your partners and ask them to post it on their Web sites and/or distribute in e-mails.

Collateral & Graphical Materials

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Choose from a variety of camera-ready artwork—the It All Adds Up to Cleaner Air logo, button/label templates, icon illustrations, a letterhead template—to develop new materials, such as brochures, newsletters, bumper stickers, and other promotional items.

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The It All Adds Up to Cleaner Air graphical elements can also be used to modify existing materials. For example, if your community offers bus service and no rail, you may simply swap the train icon in one of the It All Adds Up to Cleaner Air ads for a bus icon-that's what Capital Area Transportation Authority did:

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How to do it:

  1. Determine what type of product you want to design or which It All Adds Up to Cleaner Air ad you would like to modify.
  2. Select the ad and graphical elements you want to use and download them to your computer.
  3. Send all the attachments to your graphic designer (the ads, your logo, It All Adds Up to Cleaner Air tagline, icons, etc.) with instructions for how you would like them to be used.