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About Special Events
Special events can be effective forms of outreach because they:
- Attract large numbers of people—clients, staff, the public, the media, even local officials if you choose to invite them.
- Engage those people in a fun activity.
- Make people more receptive to learning about your organization.
- May increase volunteers.
- May garner media coverage, sharing your message with even more people.
- May pave the way for future partnerships.
As with all campaigns, you will want first to identify the purpose of the event and the audience. Then you can decide what kind of event to hold. See our
"Save the Date" card.