U.S. Department of Health
and Human Services
370 L'Enfant Promenade, S.W.
Washington, D.C. 20447
Cultural Considerations / Acculturation
Each person of Hispanic origin may react differently based on his or her own personality and experiences, and on these characteristics:
How You Can Respond:
As always, knowing your particular audience is essential. Use this section as guidance on some common characteristics of Hispanic cultures—yet tailor your communications to your audience’s unique characteristics. For example, a rural setting will require a different approach than an urban inner-city one.