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To communicate benefits and generate awareness, consideration and preference for FAS acquisition solutions, FAS implements a comprehensive outreach program. These efforts span the range of traditional print and electronic marketing in promotion of FAS products, services, events and acquisition vehicles.
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FAS places GSA print and electronic advertisements across the spectrum of leading media serving the government. Strategic and selective advertising in these types of media vehicles helps push messages into the government marketplace as effectively as possible. Media outlets with a proven record, including publications focusing on horizontal, vertical and niche markets can generate significant awareness. |
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Online banner ads work in tandem with print ads to communicate the advantages of choosing FAS acquisition solutions, highlighting the features and benefits of FAS acquisition vehicles as well as GSA events and the product and service offerings provided by GSA's private sector partners. FAS also leverages online banner ads to promote its brand position and corporate messaging to communicate to the wider government acquisition community.
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