The Army's Warrior Pride Campaign is a substance abuse marketing and education campaign. The Warrior Pride campaign is designed to market the ASAP through a logo Soldiers will be proud to display or wear and to reduce substance abuse by educating Soldiers that substance abuse is incompatible with Army Values and the Warrior Ethos.
The Warrior Pride marketing products include posters, a pamphlet, and training materials for commanders and Unit Prevention Leaders. All future substance abuse awareness training should include Warrior Pride messages.
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