Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
Advertising
Bing Takes a Shot at Scroogle
There is truth to Bing's advertising attacks on Google, and hopefully change will follow. Read more
Brand Winners & Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
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Recent Advertising Articles
How Not To Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
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Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation. Read more
Why Money Can Hurt Your Marketing
The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
Retail Forecast: Lots of Good Cheer
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Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
TV Ads: The Secret to Taking a Tech Start-up Mainstream?
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
