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Ad Age Annual 2013
Key stats and rankings; quick access to facts on marketers, media, jobs and agencies
AdAge.com's DataCenter features premium content, including profiles of top advertisers, media, agencies and more. Click plus signs for more detail. "Read more" links in each section give a brief history of primary research reports. Click here or call 1-877-320-1721 to subscribe to DataCenter.
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Top companies and their properties, award winners and more
Marketer Trees (Dec. 2012)
Ad spending, brands, agencies and executives of the 100 Leading National Advertisers 2012
2012 edition (June 2012)
2011 half year edition (Dec. 2011)
2011 edition (June 2011)
2010 half year edition (Dec. 2010)
2010 edition (June 2010)
2009 half year edition (Dec. 2009)
2009 edition (June 2009)
2008 edition (Dec. 2008)
Global Marketers 2012
By media spending in more than 94 markets
2011 edition
2010 edition
Media Family Trees 2012
Profiles and major holdings of the nation's 100 Leading Media Companies and results by media sector
2011 edition
2010 edition
2009 edition
2008 edition
Agency Family Trees 2012
Holdings of the world's top 50 agency companies
2011 edition
2010 edition
2009 edition
2008 edition
Digital Family Trees 2012
Interactive ventures of top media and agency companies. Data on digital marketing.
2011 edition
2010 edition
2009 edition
2008 edition
Creativity's 2012 Awards Winners List
The definitive online tally of the best agencies, brands, creatives, production companies and directors, according to a weighted tabulation of the major advertising awards shows. Available only to subscribers of Creativity.
2011 edition (Oct. 2011)
2010 edition (Oct. 2010)
2009 edition (Sept. 2009)
2008 edition (Aug. 2008)
Current AdMarket 50 Stock Prices
The Advertising Age/Bloomberg AdMarket 50 index tracks the stocks of 50 major marketer, media and agency companies.
Top marketers, industry totals, company profiles, more
100 Leading National Advertisers 2012
100 LNA archive 1997 to present
Featuring comprehensive ad spending estimates, top 200 megabrands, U.S. ad spending totals and more.
Marketer Trees 2012 (Dec. 2012)
Ad Age's interactive database of the nation's top 100 advertisers, including ad spending, brands, agencies and key executives. The 100 Leading National Advertisers are profiled and shown with major marketing divisions.
Global Marketers 2012
Global Marketers archive 1997 to present
World's largest advertisers by measured media and top 10 by country.
Coen's Annual Spending Totals 1997 to 2002
From Magna Global's Robert J. Coen. More current data are among 100 Leading National Advertisers, above. (Look for tables headlined "Total U.S. Ad Spending By Media")
Advertising to sales ratios by industry 1997 to present
From Schonfeld & Associates
Top 200 Megabrands
Top brands ranked by measured U.S. media spending.
Data on media companies and media properties.
100 Leading Media Companies 2012
100 Leading Media Companies reports 1997 to present
The nation's largest media companies based on net U.S. media revenue.
Media Family Trees
Nation's largest media companies by net U.S. media revenue. Includes significant TV, cable, print and digital holdings.
TV Market Facts
Facts and Data on TV
Publishers Information Bureau 2001 to present
Rankings of magazines by pages and dollars.
Advertising Age/Citigroup Survey of Marketer Attitudes Toward Facebook, 2012
Ad Age queried 22,610 subscribers and registrants between June 13 and June 26, 2012.
Magazine Circulation Rankings 1998 to present
Semi-annual rankings of magazines by average circulation.
Newspaper Circulation Rankings 1999 to present
Semi-annual rankings of newspapers by average circulation.
Magazine 300 reports 1998 to 2008
Ad Age's annual ranking of the top 300 magazines in the U.S. by total gross revenue. (discontinued after the 2008 edition)
Consumer Magazine Linage 1996 to 2004
Quarterly rankings of magazines by ad space sold.
Ten Hot Media Markets, an archive
A ranking of the ten largest media markets by media revenue per household. Most recently published: July 24, 2000.
Agency Report 2012
Agency Report archive 1998 to present
A global overview of the advertising agency business. Includes media agencies, digital agencies, search agencies, direct marketing and promotion shops.
Agency Family Trees 2012
An interactive database, including holdings of the World's Top 50 Agency Companies.
Agency Report Quesionnaires
Want your agency included in the 2013 Ad Age Agency Report? Download the questionnaire here.
Ad Industry Jobs
Monthly data on advertising and media employment, in Excel
Executive Compensation 2008
Executive Compensation reports 1999 to 2008
Ad Age's survey of executive salaries and compensation trends throughout advertising, marketing and media. Includes top executive pay by industry category.
Includes Fact Packs, AdMarket 50 and other data
Annual 2013
Key stats and rankings; quick access to facts on marketers, media, jobs, stocks, search and agencies.
Annual 2012
Annual 2011
Annual 2010
Annual 2009
Annual 2008
Annual 2007
Fact Pack 2006
Fact Pack 2005
Fact Pack 2004
Fact Pack 2003/2002
Fact Pack is a digest-sized synopsis of the year's data, with links to comprehensive reports on
advertisers, media and agencies, in PDF format.
Hispanic Fact Pack 2012
A guide to the U.S. Hispanic market, including demographics, agencies, creative awards. This Fact Pack is free online until Aug. 22. It can be purchased for an additional cost of $29 after that.
Hispanic Fact Pack 2011
Hispanic Fact Pack 2010
Hispanic Fact Pack 2009
Hispanic Fact Pack 2008
Hispanic Fact Pack 2007
Hispanic Fact Pack 2006
Hispanic Fact Pack 2005
Hispanic Fact Pack 2004
Mobile Marketing 2012
A guide to mobile marketing. Includes ad spending by format, leading platforms, OEMs, penetration, consumer behavior and Ad Age's first ranking of agencies by U.S. revenue from mobile activities.
Search Marketing 2009
Guide to Search Marketing, including search engine market share, top keywords, online retail drivers and more.
Search Marketing reports 2006 to 2009
Digital Marketing and Media Fact Pack 2007
A 52-page guide to data on the digital world in PDF format. Vital statistics on new trends in online video, blogs, mobile and more.
Interactive Marketing and Media Fact Pack 2006, including demographics, advertisers, agencies, creative awards and more.
AdMarket 50
Advertising Age/Bloomberg AdMarket 50 index tracks stocks of 50 publicly traded marketer, media and agency companies. This market capitalization-weighted index launched in May 2000.
DataCenter Columns
Weekly column on topics including employment, new-business rankings and media usage, with extended downloadable data. This column ran from 2007 through early 2009.
Selected timelines showing history of advertising, media and marketing
Procter & Gamble Co.'s Advertising Spending, 1987 to 2012
How P&G compares at its 175th anniversary (2012) vs. its 150th anniversary in sales, ad spending, R&D and employment.
Published: Oct. 29, 2012
A Century of Women in Advertising
From 'I Wish I Were a Man' cigarette ads to 'My Butt is Big and That's Just Fine'.
Published: Sept. 23, 2012
Ad Age Picks the Top 10 Female Ad Icons of All Time
From the Morton Salt Umbrella Girl to Progressive's Flo, we choose the most memorable women of the last 100 years.
Published: Sept. 24, 2012
Chevy Timeline
100-year timeline of Chevrolet including TV spots, print ads and historic headlines from Advertising Age.
Published: Oct. 31, 2011
TV's Share of U.S. Advertising, 1948 to 2010
TV's portion of ad spending since the dawn of television.
Published: April 18, 2011
Old and Improved: Relationships That Last for a Century
Clients and Agencies Cite Trust, Respect, Adaptation. If There's a Problem, Change the People, not the Shop
Published: February 14, 2011
From the Great Depression Through the Great Recession: A Brief History of Marketing
A Look at 80 Highlights From Ad Age's First 80 Years, Compiled From Our Archives, Ad Age's Encyclopedia of Advertising and Additional Research
Published: March 29, 2010
Up in Smoke: Documents From the Annals of Tobacco Marketing
A Collection of Internal Memos, Press Releases and Reports That Changed the Way Cigarettes Were Sold
Published: March 29, 2010
How GE Birthed NBC in 1926
Timeline: The Peacock Network's Many Owners
Published: December 07, 2009
Special Report: McDonald's 50th Anniversary
McDonald's Timeline
McDonald's has come a long way from a purveyor of 15-cent hamburgers to a multinational marketer whose annual revenue exceeds the gross domestic product of Belarus, the 100th country to be blessed with a McDonald's restaurant. From San Bernardino to Beijing, here's how the premier fast-feeder has evolved over the last half-century.
Published: July 25, 2005
75 Years of Ideas
The 75 Moments - A Timeline
Key events from Ad Age's first 75 years
Published: March 28, 2005
Advertising History, 1704 to 1999.
From Advertising Age's "The Advertising Century" Special Issue
Published: March 29, 1999
A Look Back at 50 Years of Agency History
And How the Agency Report Covered It.
Agency History, Part 1
Agency History, Part 2
Agency History, Part 3
Agency History, Part 4
Published: April 13, 1994
Agency executives
Ad Age is now offering its annual update of exclusive agency executive listings for purchase and download.
Download names, titles and contact information for more than 3,000 agency executives from the nation's 900 largest advertising/marketing-services agencies. Also included: top executives at the nation's 50 largest digital agencies; 50 largest promotion agencies; 25 largest CRM/direct-marketing agencies; and 25 largest public-relations agencies.
The list includes top executives and the agency's URL, main address and phone number. Where applicable, the list also includes top creative, media and digital/technology execs. It is available as an Excel download for mail-merging or importing into the leading contact management software platforms. Email addresses are not included.
Information for the lists was gathered as part of Agency Report 2012 and is current as of April 2012.
Subscribers to the Ad Age DataCenter can purchase the spreadsheet for $1,500; $1,750 for non-DataCenter subscribers.
View a free sample of the data.
To subscribe to Ad Age or learn more about an Ad Age subscription, please visit the subscription center.
Marketing executives
Ad Age's semi-annual update of exclusive marketer executive listings is sold separately. Download names, titles and contact information for more than 2,500 marketing executives at the 100 Leading National Advertisers.
The list includes top executives, CMOs and division-level management and the main addresses and phone numbers for division offices. It is available as an Excel download for mail-merging or importing into the leading contact management software platforms. Email addresses are not included.
Information for the list was gathered as part of Marketer Trees 2012 and is current as of December 2012.
Subscribers to the Ad Age DataCenter can download the spreadsheet for $750; $1,000 for non-subscribers.
View a free sample of the data.
To subscribe to Ad Age or learn more about an Ad Age subscription, please visit the subscription center.
Key stats and rankings; quick access to facts on marketers, media, jobs and agencies
Ad Age's 32nd annual ranking of the 100 Leading Media Companies from A&E to Zynga
See Comprehensive Rankings of the 100 LNA, Including Spending By Category and Top Spenders By Medium
Explore the Database of the 100 Leading National Advertisers
Take a quick video spin through our marketer, agency and media databases.
Primary holdings of the world's top 50 agency companies by 2011 worldwide revenue. Agencies listed by network. Includes links to related AdAge.com content.
Interactive ventures of media and agency companies. Data on digital marketing.
See 100-year timeline of Chevrolet including TV spots, print ads and historic headlines from Advertising Age.
A free look at data from the posters. Includes mobile trends, top video sites, ad networks and more.
Current prices for 50 publicly traded marketer, media and agency companies.
News from our Ad Age Partners
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