Smart Strategies for Local Marketing

Drilling Down to Where Your Consumer Lives

October 1st, 2012

By Beth Snyder Bulik

24 Pages

After years of marketers tossing around the term 'local' as if it would become another online marketing channel, it turns out that 'local' is a layer, not a channel. Good local marketing, which now has mobile and location-based tools at its disposal, needs accurate local information layered into all online channels. This report details how search, social, navigation, loyalty programs, online circulars and deal-a-day offers can enhance local marketing efforts.

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