December 10, 2012
The Super Bowl is being streamed live online for only the second time. CBSSports.com plans to add social elements and new camera angles to entice even people watching on traditional TV.
December 10, 2012
In-person panels and the Facebook collaboration are out; voting on halftime ads is in. But the whole program will undoubtedly remain controversial.
December 03, 2012
"This is not just any Super Bowl," said Steve Cannon, president-CEO of Mercedes-Benz USA.
December 13, 2012
One of this year's unexpected Super Bowl ads will come from Gildan Activewear, a supplier of printed T-shirts and other athletic apparel that now wants to boost its brand.
November 27, 2012
Wieden & Kennedy beat out Interpublic Group's DraftFCB for Oreo's Super Bowl ad, but the cookie brand will stick with IPG long-term in a model using multiple shops.
November 05, 2012
The teams for 2013's Super Bowl XLVII have yet to emerge, but the media and advertising industries already have their collective eye on Super Bowl 50.
November 09, 2012
Century 21 plans to air a 30-second spot early in the third quarter, just a little past the end of the halftime show, said Beverly Thorne, Century 21's CMO.
October 04, 2012
After a year celebrating its 100th birthday, Oreo is poised to end the big bash with a Super Bowl ad, Ad Age has learned.
October 04, 2012
When your name's on the stadium, it might make sense for you to buy some ads in the game taking place there.
February 12, 2012
Clint Eastwood doesn't care whether Obama or Romney has the ball, just as long as it's not Santorum. What's this commercial for again?
February 05, 2012
Ad Age has gathered all of the Super Bowl spots that ran nationally during the game in one place.
February 08, 2012
So how did Chrysler approach Clint Eastwood to star in its Super Bowl spot? Very carefully.
February 09, 2012
The advertisers enjoying the biggest buzz lift before the game were Volkswagen, GM, Acura, Audi and Doritos. In the days afterward, only Acura was still in the top five.
February 08, 2012
Here's some cold comfort for Karl Rove: Super Bowl viewers liked Chrysler's "Halftime in America" ad, but they don't remember which brand it promoted quite so well.
February 07, 2012
Don't look for Bridgestone Americas to sponsor M.I.A.'s next concert tour. A spokesman for the tire manufacturer said the rapper herself was responsible for the "offensive and very unfortunate" halftime incident.
February 06, 2012
NBC's Super Bowl audience Sunday was the largest to watch a TV program in U.S. history.
February 06, 2012
More than 600,000 people watched Coca-Cola's polar bears watching the Super Bowl, its commercials and the halftime show.
February 05, 2012
In which Ad Age's Ken Wheaton reviewed the ads before the big game itself. Commence your screaming.
February 06, 2012
Yesterday OK Go expanded its incomparable viral-video oeuvre with "Needing/Getting," excerpts of which appeared in a Super Bowl ad for Chevy Sonic.
February 06, 2012
Bridgestone, Super Bowl halftime sponsor since 2008, has reached out to the NFL and NBC over the behavior of rapper M.I.A. last night.
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