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GoodWorks Goes on Hiatus

Creativity to Carry Best Cause-Related Work

Ad Age's GoodWorks blog is on hiatus. If you have cause-related creative work, please share it with the editors of Creativity at Creativityeds@creativity-online.com, who will continue to highlight the best of the best.

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Ryan FitzSimons

Project Blanket: Spreading the Warmth

Gigunda Group Helps Others by Handing Out Blankets to Those in Need

Gigunda Group gives the gift of warmth by handing out blankets throughout the year with its Project Blanket. Founder and CEO Ryan FitzSimons explains.

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Karen Egolf

The Season of Giving

How Companies Are Helping Others for the Holidays

With the holidays approaching, people are thinking about how they can help others. Here's how some agency, media and marketing companies celebrated by giving back.

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Amy Berman

Making a Difference One Bear at a Time

Mother Bear Project Gives Comfort to Children in Africa Affected by HIV/AIDS

When she started her career in advertising, Amy Berman never imagined she'd end up running my own nonprofit that gives comfort in the form of handmade teddy bears to children in Africa who are affected by the HIV/AIDS pandemic. The founder of Mother Bear Project explains.

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Mark Kaminksy

SS+K: How We Remember David McCall

Agency Keeps Founder's Legacy Alive Through 'David's Work'

Every year, SS+K plays Santa for grade-schoolers at P.S. 188 on Manhattan's Lower East Side. They do it to carry on the legacy of legendary adman David McCall. The agency's Mark Kaminsky explains.

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Karen Egolf

Tech the Halls With Laptops for Kids

Horn Group to Pit 14 Journalists in DJ Face-off to Benefit One Laptop Per Child

Tech journalists from 14 leading publications will go head to head Dec. 16 to raise $10,000 for One Laptop Per Child. But instead of competing on a story, they'll be challenging each other as DJs in Horn Group's Tech the Halls effort.

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Livingston Miller

Seiter & Miller: Learning From Seventh Graders

How a Diversity Project Reminded Us Why We Got Into the Business

Seiter & Miller, New York, recently hosted a group of seventh graders for a day to teach them about advertising. Here's what the agency learned instead. Livingston Miller explains.

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GroupM Hosts Fundraiser for Life Is Good Event

WPP Companies Team With Superfly, Life Is Good for Fundraiser/Party

GroupM, New York, raised more than $8,000 for the Life Is Good Playmakers Foundation at a recent fundraiser hosted with Superfly, an entertainment production and marketing company, and Life Is Good, a retail company that carries optimistic-themed apparel.

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Breeanna Beckham

Celebrating International Year of the Forests

How We Planted the Seeds of a Campaign That Could Grow to Involve Everyone

The U.S. Forest Service and the National Association of State Foresters partnered with Carousel30 to create the national campaign for an international, yearlong program created by the United Nations General Assembly. The U.S. campaign's goal is simple: Celebrate our forests. Carousel30's Breeanna Beckham explains.

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Brian Cute

Coming in January: .NGO, .ECO, .EARTH

How .ORG And New Domain Extensions Can Help Your Brand

Until recently, companies had only a handful of domain extensions to choose from when it came to registering a website or establishing an online presence. But that is about to change. Brian Cute of the Public Interest Registry explains how it will affect you.

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