DRINKING
AND DRIVING
Title |
Which
Friend Would You Be? |
Theme: |
Intervention |
Description |
Three
friends are partying: one is about to drive after drinking
too much, one is impatient to be on his way, and one
sober friend is trying to take the keys. A voice over asks, Which friend would you be?
|
Tag
Line |
Be
there for your friends. Let your friends be there for
you. DON'T DRINK
AND DRIVE.
|
Title |
The
Emergency Room |
Theme: |
Consequences |
Description |
Flashback
from an emergency room scene to a party and crash resulting
in the death of the passenger.
The friend who was driving survives and must
deal with the guilt.
There is no dialogue, only fast moving flashes
of each scene with the line of a heart monitor running
over top, beeping throughout, until the last scene where
it flat-lines.
|
Tag
Line |
I bought the beer but my friend paid for it.
|
Title |
No
Excuses |
Theme: |
Consequences |
Description |
Photos
of victims killed in crashes caused by drinking drivers
are superimposed over the scene of the fatal crash.
Each one is followed by the excuse the driver has given
for driving while intoxicated.
|
Tag
Line |
There's
no excuse for drinking and driving.
|
Title |
Is That Stupid? |
Theme: |
Intervention |
Description |
Two
friends are at a party; one has had too much to drink
is leaving and the other sober friend asks her to call
when she gets home.
The scene cuts to
another person who turns to the camera and asks Is that
stupid, or what?
and urges friends to do something while they can, before
a crash happens.
|
Tag
Line |
Don't
let a friend drink and drive.
|
Title |
Cool Friend |
Theme: |
Intervention |
Description |
It's
a party scene where everyone is laughing and enjoying
themselves. There
is a voice-over with someone saying he cares about his
friends and it takes a special type of person to take
a stand. One
friend has had too much to drink and leaves the party
with another who has had just a little to drink rushing
to catch up saying Hold up! I'm driving!
|
Tag
Line |
Be
a friend. Don't let a friend drink and drive.
|
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TARGETED
TO YOUTH
Human
Driftwood
Length:
30 seconds
Target: Teens
Platform: Negative Consequences
Announcer:
Okay, we admit that smoking weed won't turn you into human
driftwood. But getting high will definitely tap you in a lot
of different ways. Take that brain of yours. When marijuana
hits, brain function is compromised, messing with everything
from motor skills to motivation, resulting in difficulty thinking,
listening, and speaking. But, hey, why should I care? It's
your brain.
This
message is brought to you by the Partnership for a Drug-Free
America and [YOUR ORGANIZATION'S NAME]
Mess
Up
Length:
30 seconds
Target: Young Teens
Platform: Resistance Skills
Announcer
(intense, yet friendly): I know it isn't easy to say no when
a friend offers you marijuana or some other drug. But here's
a thought that might make it easier. Next time somebody asks
"Hey, you want to get high?" imagine what he's really
saying is, "Hey, you wanna mess up?" See, studies
have shown that marijuana and other drugs can make you mess
up, as in doing poorly in school, even performing worse in
sports. So, just substitute "mess up" for "getting
high" from now on, which should be easy for a smart kid
like you.
This
message brought to you by the Partnership for a Drug-Free
America and [YOUR ORGANIZATION'S NAME]
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TARGETED
TO PARENTS
Believe
it or Not
Length:
30 seconds
Target: Parents
Platform: Personal efficacy
Announcer:
Believe it or not, when it comes to marijuana, the first thing
your kids think about is you.
They worry that they'll disappoint you, or mess up
the relationship they have with you. And, if they use marijuana,
eventually they will. So tell them how you feel about marijuana.
Because, when it comes to telling your kids about pot, the
most important voice they'll hear is yours.
This
message brought to you by the Partnership for a Drug-Free
America and [YOUR ORGANIZATION'S NAME]
Never
Too Soon
Length:
30 seconds
Target: Parents
Platform: Parenting Skills
Announcer:
When is the right time to start talking with children about
drugs? Before they hear or see any inviting drug messages
or images. Before anyone their age has used it. Before they
have a way to obtain it. Before anyone encourages them to
try it. Before it becomes thier first step toward substance
abuse, school problems, health and safety risks, and illegal
activity. Reality check: It's never too soon to talk to your
kids about drugs. Contact
[INSERT YOUR ORGANIZATION NAME AND CONTACT INFORMATION] or
the National Clearinghouse for Alcohol and Drug Information
at 1-800-729-6686 for tips on getting started.
This
message is brought to you by the Partnership for a Drug-Free
America and [YOUR ORGANIZATION'S NAME]
Now
You Know
Length: 30 seconds
Target: Parents
Platform: Your Child at Risk
Announcer:
If you knew that substance abuse starts at younger ages than
ever before -- even in elementary school -- you would talk
to your kids about drugs right now, wouldn't you? If you knew
that kids who use marijuana are more likely to be involved
in violence, school failure, or injuries, you'd do what you
could to prevent it, right? Reality check: Marijuana's a drug,
and we need to help our kids understand that. Find out how.
Call the National Clearinghouse for Alcohol and Drug Information
at 1-800-729-6686 for more information or contact [INSERT
YOUR ORGANIZATION NAME AND CONTACT INFORMATION] for information
on local anti-drug activities.
This
message is brought to you by the Partnership for a Drug-Free
America and [YOUR ORGANIZATION'S NAME]
Keeping
Busy
Length:
30 seconds
Target: Parents
Platform: Parenting Skills
Announcer:
When the school day ends, where do your kids go? Do you know?
Have you asked? The after-school hours (between 3 and 6) can
be the most important hours in your child's entire day, because
that is the time when kids and teens are often unsupervised
and may begin experimenting with drugs. Fortunately, there
are several things you can do to put your mind at ease and
keep your teens and pre-teens out of trouble. Encourage your
children to get involved in after-school activities such as
athletics and drama; get to know their friends; and monitor
how they spend their time. Call 1-800-729-6686 for a free
copy of Keeping Youth Drug-Free or contact [INSERT YOUR ORGANIZATION
NAME AND CONTACT INFORMATION] for information on what drug
prevention efforts are being conducted in [INSERT YOUR COMMUNITY].
This
message is brought to you by the Partnership for a Drug-Free
America and [YOUR ORGANIZATION'S NAME]
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SAMPLE
PSA'S FOR RADIO
Length:
10 seconds each
- Alcohol
use is a leading cause of injury and death among youth in
our community. If you're an educator, teach; if you're a
parent, counsel; if you're underage, don't drink.
- What's
a leading cause of injury and death among youth? Alcohol!
Educators, parents, young people -- Know the facts, They're
sobering.
- Underage
youth and alcohol don't mix.
Alcohol is a leading cause of death and injury among
young people. Know the facts, They're sobering.
- The
image of drinking is parties, good times, and being cool.
But, the reality is car crashes, missed classes, broken
promises, and gripping addiction. Know the facts, They're
sobering.
- If
you're underage, the pressures to try alcohol are real.
So are the consequences: car crashes, fights, drownings,
rape, and addiction. Do yourself a favor. Know the facts,
They're sobering.
- Most
teens think alcohol doesn't affect them.
Most parents think their teens aren't drinking. Think
again. Know the facts, They're sobering.
- Underage
drinking makes our highways less safe, our schools less
effective, and our future less certain. Alcohol and teenagers don't mix. Share the message with those
you love.
- Alcohol
use is a leading cause of death among teenagers in our community.
Keep 'em alive. Enforce 21. Know the facts, They're sobering.
Length:
20 seconds each
- The
consequences of underage drinking are serious. Alcohol-related
highway deaths are a major killer of teens and young adults
today. Alcohol
use is associated with youth homicides, suicides, and drownings.
The solution is simple -- If you're underage, don't
be under the influence! Know the facts. They're sobering.
- The
average college student consumes more than 34 gallons of
alcoholic beverages a year. Half a million high school students
report weekly drinking binges. Alcohol-related crashes are
a leading cause of injury and death among teenagers. The
numbers just don't add up, and that's everybody's problem!
Length:
30 seconds
- The
average college student consumes more than 34 gallons of
alcoholic beverages a year. Beer consumption by college
students is just short of 4 billion beers. Stack these college
beer cans end to end, and the stack would reach the moon
and beyond. The typical student spends more money on alcohol
than textbooks. Half a million high school students report
weekly binges. Alcohol-related crashes are the leading cause
of injury and death in teenagers. Know the facts, They're
sobering. For more information, contact the Substance Abuse
and Mental Health Services Administration's National Clearing
house for Alcohol and Drug Information at 1-800-729-6686
or online at www.health.org.
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MEDIA
SAMPLE PSA'S
10
Second Spot
- High
school seniors! Don't be a graduation statistic! Be a survivor!
Don't drink or ride with someone who has been drinking.
This message is presented by SADD, Students Against Destructive
Decisions at (name of school.)
- Did
you know? Alcohol is responsible for more than 2,000 deaths
of people ages 15 to 20 each year.
This message is presented by SADD, Students Against
Destructive Decisions at (name of school.)
- High
school seniors! Friendship shouldn't end at graduation --
keep the memories alive! Don't drink and ride with someone
who has been drinking. This message is presented by SADD,
Students Against Destructive Decisions at (name of school.)
20
Second Spot
- Partying
can be cool without alcohol. And driving after drinking
isn't cool and isn't fun. It only takes one drink to kill
someone -- maybe yourself, maybe your best friend. Do yourself
a favor, live until the next party. Don't drink illegally.
This message is presented by SADD, Students Against Destructive
Decisions at (name of school.)
- Seniors!
Graduation is a time for celebration. You may be partying
with friends who have been drinking illegally. It may be
easier to say nothing than to hassle them about drinking
illegally. But this is a situation when your safety and
your friends' lives may be at stake. Take a stand! This
is message presented by SADD, Students Against Destructive
Decisions at (name of school.)
- Your
kid is finally home. She's been drinking. You can smell
it. You feel the anger build inside your chest because you're
scared. You want to say, "Listen to me! Don't drink
illegally. I know what I'm talking about. I love you."
So say it. This message is presented by SADD, Students Against
Destructive Decisions at (name of school.)
- Parents,
do you lie awake listening for the sound of the car? You
know teens drink. Have you talked to your teenager lately
about drinking and driving? Maybe it's time. Help your son
or daughter arrive home safely. This message is presented
by SADD, Students Against Destructive Decisions at (name
of school.)
30
Second Spot
- Drinking
is a funny thing. It can make you feel strong. It can make
you feel you're really sharp, really in control. But you're
not. When you've been drinking, your reactions are slower
and your vision is poor. That's why it's so dangerous to
drink and drive. That's why traffic crashes are the number
one killer of teens. That's not so funny. Play it smart.
Don't drink and drive. This message is presented by SADD,
Students Against Destructive Decisions at (name of school.)
- Did
you know that drunk driving causes more than one third of
all the teen deaths in highway crashes? That if you drink
and then drive, your chances of causing one of these accidents
will increase by over one hundred percent? Drinking and
driving isn't cool. It isn't smart. Don't be responsible
for a senseless tragedy. If you drink and drive, you could
regret for the rest of your life. This message is presented
by SADD, Students Against Destructive Decisions at (name
of school.)
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PROM,
HOMECOMING, SPRING BREAK, OR GRADUATION
:15
station read
It's
time to celebrate! [PROM, HOMECOMING, SPRING BREAK, OR GRADUATION]
is right around the corner.
Your
friends at [INSERT RADIO STATION] are asking all of you teenagers
out there to make the responsible choice. Remember, Zero Tolerance
means zero chances. Stay alive -- don't drink and drive.
:30
station read
[PROM,
HOMECOMING, SPRING BREAK, OR GRADUATION] is right around the
corner and that means parties -- and alcohol. If you are under
21, it's against the law to drink. But did you know that people
under 21 cannot have ANY alcohol in their bloodstream under
the state's Zero Tolerance Law? And if caught, you could face
severe penalties. Your friends at [INSERT RADIO STATION] want
you to have a safe and sober [PROM, HOMECOMING, SPRING BREAK,
OR GRADUATION].
Before
you drink, THINK. Zero Tolerance means zero chances.
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MEDIA
PSA'S
:30
second version
You
and your friends are finally on your way to the prom. You've
found the perfect outfit, and you want to show up looking
great. So, you decide not to buckle up. But, what about not
showing up at all? Riding unbuckled could mess up more than
just your clothes. It could mess up your future. Get you and
your friends there safely. Enjoy the prom. Buckle up.
This
message is brought to you by the AAA Foundation for Traffic
Safety and the US Department of Transportation.
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