Social Media Optimization Represents the Latest...

For the sake of reading this chapter in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web) As a brand, content producer, o...

From: briansolis

Reads: 0

How to Use Twitter for Marketing and PR....Don't

PR 2.0 / Twitter could be said to have reached critical mass in January 2009 when i was announced that membership had ballooned 752% in a year from 500,000 to 4.5m users (now 45m). Around the same ...

From: briansolis

Reads: 387

@Facebook Expands Role of Tags to Connect Peopl...

I’ve long believed that the “@” sign carried with it great power on the Web. In definition, it is the representation of “at” which evolved from the phrase of “at the rate of” in accounting and comm...

From: briansolis

Reads: 1,073

The Dichotomy Between Social Networks and Educa...

Recently, I discussed the validity of whether or not social networking (the verb) and social networks (as a noun) were impairing our ability to learn. A Stanford study suggested that this might be ...

From: briansolis

Reads: 857

The Gift of Compassion and Inspiration by Brian...

Sometimes we are quick to judge with or without due cause. Even if we believe our views to be right, many times our perception is merely right within our world and not necessarily the worlds of oth...

From: briansolis

Reads: 641

No Tweets for You! NFL Bans Tweets Before, Duri...

On Monday, the National Football League announced that it will now limit use of social media and networks during the season. Players, coaches, officials, personnel, third-party representatives, and...

From: briansolis

Reads: 823

Does Social Networking Impair Learning by Brian...

It is not only an interesting question for those who run rampant in the streams of the social web, it’s an intellectual voyage that unravels answers that just may hit home. According to a Stanfo...

From: briansolis

Reads: 653

Size Matters Job Seekers Measure the Size of Yo...

Employers are seeking candidates with established relationships in social networks, complete with a portfolio of individual and career defining social content – in the form of blog posts, videos, c...

From: briansolis

Reads: 2,930

Visualizing Trending Topics in Twitter by Brian...

Twitter is an ocean of conversations that reach the greatest depths of topics and extend into the vastness of conversational ether. Twitter offers live views of trending topics. Search.PeopleBro...

From: briansolis

Reads: 687

Goodbye Virtual Reality, Hello Augmented Realit...

If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction. This is the next iteration of the Web and also desktop and mobile applications and is indi...

From: briansolis

Reads: 1,058

Facebook Changes the Game for Social Networking...

Facebook 3.0 doesn’t represent just another iteration of its already popular mobile app. 3.0 represents the evolution of mobile social networking and a tangible glimpse of the future of personal an...

From: briansolis

Reads: 711

Are Facebook and Twitter on a Collision Course ...

For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you believe that Mark Zuckerberg does not activ...

From: briansolis

Reads: 611

Who Owns Social Media by Brian Solis

Truthfully, many departments (not all, not most), will be forced to socialize and therefore require social programs at the departmental level managed by a centralized group (that most likely manage...

From: briansolis

Reads: 1,381

Everything You Never Knew About Facebook by Bri...

While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state...

From: briansolis

Reads: 812

I’m Not Talking to You by Brian Solis

In most cases of corporate Social Media, conversations equate to chatter, which to be honest, is child’s play. It’s a perpetual cycle of moving and reacting and I have yet to see the true value, sc...

From: briansolis

Reads: 691

Breathing New Life Into Virtual Worlds by Brian...

In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash and ultimately a bit of a retreat in the process...

From: briansolis

Reads: 601

Evolving the Herd Mentality Wall Street Journal...

According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, T...

From: briansolis

Reads: 541

Are You Talking to Me? by Brian Solis

A changing of the guard is due and it starts with the cognizance of to whom we serve and report. While technically, we answer to our business leaders and the board that governs their activity and p...

From: briansolis

Reads: 513

Full Disclosure: Sponsored Conversations on Twi...

In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penaltie...

From: briansolis

Reads: 721

New Media University Twitter 101 for Business b...

Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would effectively serve as a source of inspiration and orientati...

From: briansolis

Reads: 590