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KEY INITIATIVE:
PATIENT RECRUITMENT
Organizational Priority #1
Improve infrastructure and develop new services for intramural
clinical research program to support growth in clinical activity.
Leader
Dottie Cirelli
Collaborators
Institutes
Description
A sub-group of the Medical Executive Committee identified
inadequate patient recruitment as a contributor to the declining
Clinical Center census. The Patient Recruitment and Public Liaison
Office (PRPL) was opened to assist Institutes to
recruit patients to clinical studies, respond to clinical research
study inquiries, conduct preliminary screening for designated
protocols, and refer prospective patients to appropriate Institute
contacts for further information and screening. The PRPL must
also reach population groups who, in the past, have not had the
opportunity to benefit from participation in clinical studies.
Accomplishments-to-Date
FY 97-98
- PRPL referrals: 5310; # enrolled in protocols: 543
- Awarded Communications and Patient Recruitment contract
- Concept and approach approved by Clinical Center Executive
Committee
- Environmental research completed
- Brand and tag line developed and approved
FY 99
- PRPL expands services to include recruitment consults (recruitment
to be implemented by IC)
- Contractor's recruitment clusters selected
- Outreach materials developed and approved
- Contractor's Community Leadership Council selected and convened
- Contractor's Protocol Information materials developed and
submitted to IRB's
- Contractor's communications/media plan developed
FY2000 Goals
- Increase phone contacts 50% over FY99 figures
- Increase Internet contacts by 25% over FY99 figures
- Increase number of new patients and healthy volunteers enrolled
as result of PRPL recruitment by 30% over FY99 figures
- Increase cultural diversity of new PRPL contacts by 20% per
year
- Develop internal patient recruitment training presentation
- Conduct study with PRPL contacts to evaluate PRPL services
and the patient referral process
Definition
Contact is an individual who reaches the PRPL
via phone, Internet, fax, or mail and is entered in database.
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