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AM Inbox: Cooking.com’s wish list twist http://tinyurl.com/6n927x |
RT @LorenMcDonald: Welcome emails - http://idek.net/wZ - @ #eis an etailer told me customers converted at 70% higher w/ new welcome program |
Takeaways from the Email Insider Summit http://tinyurl.com/57mb7r |
My latest Email Insider column: "The Often Baffling Behavior Of Email Subscribers" http://idek.net/w7 |
For survey incentives, the chance to win a gift card works as well as giving out gift cards, says Jessica Morris of Pottery Barn. |
RT @dtboyd: New Post: Interview with Jeanniey Mullen and David Daniels: With the release of this new book... http://tinyurl.com/6gaewy |
#EIS: "We trim inactives as tight as 30 days of inactives." -Jack Hogan of LifeScript |
Did a Q&A with MediaPost: "Holiday Brings Record Retail Email Volumes" http://idek.net/tt |
#EIS: It’s not only finding your social influencers, but rewarding them. -Jay Stevens of MySpace |
#EIS: “Mobile’s the beast of 2010. We need 2009 to figure it out.” -Bob Frady of Live Nation |
#EIS: “You should be giving your customers as many ways as possible to consume your content.” -Mike Foley of the New York Times |
General Mills has stopped allocating real estate to forward to a friend; now using "share with your network" social media links. |
#EIS: Attribution choices: 1. Spread evenly, 2. Last click is king, 3. First click is king, 4. Weighted by time, 5. Weighted by budget |
#EIS: "Everything you do has to be about your customer and not about your company." -Jim Sterne, Web Analytics Association |
#EIS: Many loyalty members read emails on mobile devices, but only 8% convert on mobile. -Brad Sclief, Northwest Airlines |
#EIS: "Consumers are very intolerant of the generic [email] message." -Sal Tripi, Publishers Clearing House |
#EIS "Don't text my phone unless I text you first." -Donna, a participant on a Ball State Univ. panel of mothers |
#EIS "Everything you got--from the sender name, subject line, content, layout, images--was tested." -Stephen Geer, Obama for America |
Week-End Trends: Retail Email Index cools, up only 1% http://idek.net/q2 |
Ping Time: Whitelisting, 'RAM,' oopsy fixes, etc. http://idek.net/pc |
