Undergraduate Catalog

2010-11 Academic Year

Merchandising and Hospitality Management

Merchandising and Hospitality Management, SMHM

Courses numbered 4900-4910 are open to advanced undergraduate students who are capable of developing a problem independently. A project is chosen by the student and instructor, and developed through conferences and approved activities under the direction of the instructor, who may require a term paper. Not open to graduate students, these courses are scheduled only when other required courses are unavailable. Prerequisite: consent of instructor and approval of the dean.

SMHM 1420. Food Sanitation. 1 hour. An introduction to food service sanitation, providing training in the regulations and procedures necessary to prevent food poisoning and food-borne diseases in a food service environment.

SMHM 1450 (HECO 1322). Principles of Nutrition. 3 hours. An introduction to the scientific fundamentals of human nutrition as they relate to health. Prevention of illnesses such as cancer, heart disease, osteoporosis, gastrointestinal disorders and obesity is discussed. A healthful diet and lifestyle are emphasized to enhance long-term wellness. Food and nutrition controversies are critically evaluated. Satisfies a portion of the Understanding the Human Community requirement of the University Core Curriculum.

SMHM 1470. Introduction to Professional Food Preparation. 3 hours. (2;3) A laboratory-based course designed to familiarize students with professional food preparation principles and techniques. Uniforms required. Prerequisite(s): SMHM 1420 (may be taken concurrently).

SMHM 1500. Orientation to the Hospitality Industry. 2 hours. A course designed to survey the hotel, restaurant, club and food service industries, including history, scope, organization and career opportunities.

SMHM 1650. Apparel Evaluation. 3 hours. (2;2) Analysis of quality issues relative to developing and producing ready-to-wear apparel. Concepts include apparel components, silhouettes, piece good selection, sizing, and costing. Includes application of software package.

SMHM 2090. Introduction to e-Merchandising. 3 hours. Survey of electronic merchandising and its application to consumer products and services for business to business and business to consumer. Introduction to electronic merchandising theory, terminology, resources, industry participants and career opportunities.

SMHM 2280. Hospitality Industry Financial Accounting. 3 hours. Application of financial accounting principles to the hospitality industry: Uniform System of Accounts for restaurants, hotels, and clubs; completion of the accounting cycle for hospitality operations; transactions related to payroll, inventories, receivables, and payables for the hospitality industry. Prerequisite(s): open to hospitality management majors only.

SMHM 2360. Aesthetics and Environment. 3 hours. (2;2) Introduction to elements and principles of visual merchandising, costume and furnishings from ancient cultures; aesthetic and functional consideration in material selection, and introduction of merchandising portfolio.

SMHM 2380. AutoCAD for Interiors. 3 hours. (2;4) Application of computer-aided design, drafting and dimensioning to interior-built spaces in an AutoCAD environment. Prerequisite(s): ADES 2630 and ADES 2640.

SMHM 2400. Introduction to the Furniture Industry. 3 hours. Overview of the furniture and home furnishings industry. Topics include product development, manufacturing, distribution and merchandising of these products. Introduction to industry terminology, resources and career opportunities.

SMHM 2460. Introduction to Nutrition Science. 3 hours. (3;2) Introduction to the relationship between nourishment, lifestyle choices and long-term health. Topics include classes, sources and functions of nutrients and their digestion, absorption and metabolism. Investigation of eating patterns using database technology demonstrates the relationship between food consumption and nutrition adequacy. The economic, cultural and psychological implications of food choices and eating behaviors are studied. Satisfies a portion of the Natural Sciences requirement of the University Core Curriculum.

SMHM 2480. Hospitality Industry Managerial Accounting. 3 hours. Comprehensive application of accounting principles to the hospitality industry. Managerial accounting approach to accounting practices, financial statements and operating activities. Problem-solving methods applied to managerial decisions for the hospitality industry. Prerequisite(s): SMHM 2280.

SMHM 2490. Introduction to Apparel Merchandising. 3 hours. Survey of the apparel industry including development, merchandising and distribution. Introduction to apparel terminology, resources, industry participants and career opportunities.

SMHM 2650. Textiles for Apparel. 3 hours. Fibers, fabric, construction and finishes applied to selection, use and care of apparel fabrics.

SMHM 2655. Textiles for Home Furnishings. 3 hours. Fibers, fabric, construction and finishes applied to selection, use and care of home furnishings fabrics.

SMHM 2750. Consumers in a Global Market. 3 hours. Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks are integrated with critical and creative thinking processes to develop a global perspective that is sensitive to diverse consumers’ needs and preferences for products and services in a global market. Satisfies a portion of the Understanding the Human Community requirement of the University Core Curriculum.

SMHM 2800. Foundations of International Travel and Tourism. 3 hours. Travel and tourism examined from global, industry and developmental perspectives. Topics include historical, contemporary and future effects of travel and tourism as related to social, economic, cultural and environmental issues.

SMHM 2860. Management Foundations in the Hospitality Industry. 3 hours. Introduction to motivation, leadership, communications, decision making, managing employees, ethics, social responsibility, and managing consumer experiences in the hospitality industry by examining service-driven management foundations.

SMHM 3090. Consumer Engagement in Digital Channels. 3 hours. Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration of new technologies (e.g., blogs, customer relationship management) and critical evaluation of their influence on merchandising and hospitality management strategies. Prerequisite(s): junior or senior standing.

SMHM 3200. Hospitality Industry Law. 3 hours. Study of business-related torts and contracts, real and personal property, with an emphasis on hotels, restaurants, resorts and associated businesses. Includes duties of innkeepers and food and beverage liability. Prerequisite(s): junior standing.

SMHM 3240. Special Event Management. 3 hours. Analysis of the factors to be considered in the successful management of corporate and association meetings, conferences, conventions and special events. Topics include special event planning, budgeting, marketing, arrangements, international considerations and ethics.

SMHM 3250. Restaurant Operations I. 3 hours. (2;5) Laboratory-based course designed to familiarize students with dining room service systems encompassing American, French, Russian, banquet and beverage service. Students apply organizational and management skills in the actual operation of a restaurant facility, the Club at Gateway Center. Uniforms required. Prerequisite(s): SMHM 1420 (may be taken concurrently), and SMHM 2860.

SMHM 3260. Resort and Club Management. 3 hours. Introduction to managing resorts and private clubs. Emphasis on needs assessment, planning and development, marketing, hiring, staff evaluation and management, legal issues, and financial management.

SMHM 3300. Hospitality Industry Marketing and Sales. 3 hours. Application of marketing principles, methods and techniques to the hospitality service product. Analysis of principles of guest behavior, market research, promotion and marketing strategies. Function of convention and meeting sales related to lodging and tourism operations. Application of menu engineering techniques. Prerequisite(s): junior standing.

SMHM 3350. Historic and Contemporary Styles of Apparel. 3 hours. Survey of costume from the 16th century to the present. Emphasis on technological, cultural and social influences on historic and contemporary styles.

SMHM 3355. Historic and Contemporary Styles of Home Furnishings. 3 hours. Survey of furnishings in the built environment from the 16th century to the present. Emphasis on technological, cultural and social influences on historic and contemporary styles.

SMHM 3370. Fashion Theory and Trend Analysis. 3 hours. Theoretical frameworks are examined and used to interpret the meanings of dress in cultural patterns, social organizations, social interactions and personal identities. Current fashion trends are analyzed and interpreted through the study of popular culture and everyday life.

SMHM 3380. Global Home Furnishings Industry. 3 hours. Emphasis on international issues and factors affecting design, sourcing, production, wholesaling and retailing of home furnishings. Prerequisite(s): SMHM 2400 or consent of instructor.

SMHM 3405. Drawing and Planning for Home Furnishings. 3 hours. (2;2) Development of basic drawing and drafting skills. Emphasis on incorporating hand drafting techniques specific to the planning of cabinetry/fixture placement and home furnishings arrangements. Prerequisite(s): SMHM 2360 and SMHM 2400 (may be taken concurrently).

SMHM 3410. CAD for Home Furnishings. 3 hours. (2;2) Concentration on CAD applications in the planning of home environments, including kitchen and other work zone areas. Focus on planning criteria for these spaces addressing function, aesthetics and economics. Prerequisite(s): SMHM 2360, SMHM 2400 and SMHM 3405 or consent of instructor.

SMHM 3450. Presentation Techniques. 3 hours. (2;3) Development and improvement of professional presentation skills through planning, presenting and evaluating presentations. Refinement of written and oral communication techniques needed by professionals. Prerequisite(s): advanced standing. Satisfies a portion of the Understanding the Human Community requirement of the University Core Curriculum.

SMHM 3510. Profit-Centered Merchandising. 3 hours. (3;1) Introduction to buying, merchandising planning and control, and pricing. Prerequisite(s): ACCT 2010 and MATH 1100 or higher.

SMHM 3570. Decorative Accessories Merchandising. 3 hours. Overview of decorative accessories in historical contexts and in current industry applications. Examination of production and merchandising of products including giftware, lighting, home accents, rugs, accent furniture, softgoods and tabletop.

SMHM 3600. Management of Human Resources in the Hospitality Industry. 3 hours. Effective management of human resources in the hospitality industry. Application of human resource management techniques to hotels, restaurants and other hospitality workplaces in planning, recruitment, selection, training, performance management, coaching, counseling and discipline, delegation and decision-making. Prerequisite(s): junior standing.

SMHM 3650. Advanced Textiles. 3 hours. (2;2) Evaluate aesthetic, durability, comfort, care, and safety problems associated with consumer textile products. Use AATCC and ASTM standards and procedures, basic research methods, technical and consumer literature, and computer applications to prepare a comprehensive textile product evaluation report. Prerequisite(s): SMHM 2650 (may not be taken concurrently).

SMHM 3700. Hotel Operations. 3 hours. (3;1) Detailed study of different departments within hotel properties. Emphasis on front office, food and beverage, housekeeping, engineering, security, sales and marketing and accounting. Prerequisite(s): SMHM 1500.

SMHM 3750. Consumer Studies in Apparel and Home Furnishings. 3 hours. Exploration of motivations influencing consumer purchase and use of apparel and home furnishing products. A comprehensive theoretical and practical knowledge base is used to investigate various individual and environmental factors as they relate to the consumer purchase process and its outcomes.

SMHM 3790. Pre-Internship Seminar in Merchandising and Hospitality Management. 3 hours. Examines the impact of business environments on personal and career effectiveness in the merchandising and hospitality management fields. Topics include effective business communication, ethical decision making and leadership development. Prerequisite(s): SMHM 1500 or SMHM 2090 or SMHM 2400 or SMHM 2490 (any may be taken concurrently); major in merchandising or hospitality management.

SMHM 3800. Information Technology in Hospitality and Tourism. 3 hours. Study of the strategic use of information technology (IT) in today’s hospitality and tourism organizations. Topics include the unique needs for and characteristics of IT in the hospitality/tourism industry and the most widely used information systems in operations, management, and e-business in hospitality and tourism, as well as their impacts on organizations and the industry as a whole. Prerequisite(s): junior standing or consent of instructor.

SMHM 3850. Promotion of Apparel and Home Furnishings. 3 hours. Promotion of apparel and home furnishings throughout production and distribution systems. Emphasis on promotion media, special events and computer applications. Prerequisite(s): SMHM 3750, may be taken concurrently.

SMHM 3920. Recent Developments in the Hospitality Industry. 3 hours. An extensive study of current developments facing employers in the hospitality industry. Particular emphasis is given to selected readings and case studies dealing with societal, consumer and operational management issues and trends. Supported in part by Ben E. Keith Lectureship Series. Prerequisite(s): junior standing or consent of instructor.

SMHM 3950. Creating Consumer Experiences. 3 hours. Exploration of the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle and value experiences; branding, brand extension and strategic alliance; and global experiential retailing.

SMHM 4000. Global Discovery in Merchandising and Hospitality Management. 1–3 hours. Experience fashion, home furnishings, and hospitality industries through visits to manufacturing facilities, retail establishments, museums, historical structures, hotels, restaurants and industry support organizations. Includes field study in industry centers for fashion, home furnishings, hospitality, or other selected U.S. or international destinations. Pre-trip and post-trip classes required. Prerequisite(s): SMHM 1500, SMHM 2090, SMHM 2400 or SMHM 2490, approval of application, good standing and consent of school. May be repeated for up to 6 hours of credit, as long as travel for each course is to different destinations.

SMHM 4010. Global Textiles and Apparel Industries. 3 hours. Overview of textile and apparel industries with emphasis on international issues and factors affecting processes from the production through distribution of textiles and apparel. Prerequisite(s): SMHM 2090 or SMHM 2490 or consent of instructor.

SMHM 4020. E-Passport: Virtual Study Abroad. 3 hours. Parallel experiences are provided for resident (e-passport) and study abroad students (passport) who participate in SMHM’s study abroad experiences. Collaborative cultural immersion is experienced through authentic experiences, online and personal interactions, and appropriate assignments. Prerequisite(s): SMHM 2090, SMHM 2400, SMHM 2490; or consent of instructor.

SMHM 4040. Visual Merchandising. 3 hours. (2;2) Study and application of display principles as related to visual merchandising. Development of individualized plans for store set-up and plan-o-grams. Prerequisite(s): SMHM 2360; and SMHM 2090, SMHM 2400 or SMHM 2490.

SMHM 4080. Merchandising Ventures. 3 hours. Exploration of the merchandisers’ role in establishing new ventures with fashion and home furnishings products. Includes non-traditional merchandising formats. Prerequisite(s): SMHM 2090, SMHM 2400 or SMHM 2490, SMHM 3510, SMHM 3850, ACCT 2010 and major in merchandising, home furnishings merchandising, or e-merchandising.

SMHM 4090. Virtual Merchandising. 3 hours. (2;2) Study and application of visual merchandising in a virtual format. Emphasis on merchandising processes that convey product characteristics to the consumer from production through distribution. Development of web site using computer software. Prerequisite(s): SMHM 2090 or SMHM 2400 or SMHM 2490; SMHM 2360; MKTG 4620; major in merchandising, home furnishings merchandising, or e-merchandising.

SMHM 4210. Hospitality Cost Controls. 3 hours. Study of the food, beverage and labor cost control systems used in the hospitality industry. Emphasis is on the use of control systems for managerial planning, analysis and evaluation. Includes the concept and terminology of costs; departmental income and expense statements; budgets; purchasing, receiving and inventory systems. Prerequisite(s): SMHM 2280 and SMHM 2480.

SMHM 4250. Restaurant Operations II. 3 hours. (2;6) A laboratory-based course designed to provide students with an understanding of food production principles and techniques. Students apply organizational and management skills in the actual operation of a restaurant facility, the Club at Gateway Center. Uniforms required. Prerequisite(s): SMHM 1420, SMHM 1470, SMHM 2280, SMHM 2480, SMHM 2860, SMHM 3250, SMHM 4210, and junior standing.

SMHM 4300. Survey of Beverages in the Hospitality Industry. 3 hours. A study of social beverages commonly used in the hospitality industry. Primary emphasis is on history, language, product identification and production and merchandising techniques for wines, beers, distilled spirits and non-alcoholic beverages. Prerequisite(s): student must be 21 years of age or older.

SMHM 4400. Estimating for Home Furnishings. 3 hours. (2;2) Practical aspects of home furnishings and interior treatments; professional practices in home furnishings merchandising. Prerequisite(s): SMHM 2360, SMHM 2400, SMHM 3405, SMHM 3410 and consent of instructor.

SMHM 4480. Hospitality Industry Finance. 3 hours. Comprehensive application of financial management for the hospitality industry. Managerial finance approach to ratio analysis, risk and value, timing and value of cash flows, project valuation, capital expenditures, financial markets and income taxes. Problem-solving methods applied to managerial decisions for the hospitality industry. Prerequisite(s): SMHM 2280 and SMHM 2480 and junior standing.

SMHM 4500. Internship in Merchandising and Hospitality Management. 1–6 hours. Supervised work experience in business, agencies or institutions as related to major field. Each semester hour credit requires a minimum of 50 hours of work experience. Course requirements include Internet-based assignments, educational activities and scheduled lecture times on campus. A student may not enroll in more than three additional classes during either long term/semester (fall/spring) or in more than one additional class during each summer term when completing the internship. Prerequisite(s): hospitality management – major in the School of Merchandising and Hospitality Management with advanced standing, minimum overall GPA of 2.0, active UNT computer account, and consent of instructor; merchandising – major in the School of Merchandising and Hospitality Management with senior standing, completion of required SMHM courses in core (SMHM 3450 and 4750) and area(s) of specialization with a grade of C or better, minimum overall GPA of 2.0, minimum GPA of 2.25 in major, active UNT computer account, and consent of instructor. All students must attend a pre-internship orientation the semester prior to enrolling in SMHM 4500.

SMHM 4510. Advanced Buying, Planning and Allocation. 3 hours. In-depth study of planning, buying and distributing merchandise to retail stores. Prerequisite(s): SMHM 3510 with a grade of C or better.

SMHM 4660. Advanced Merchandising Applications. 3 hours. Capstone course requiring students to apply merchandising theory, principles and practices to solve industry case studies. Emphasis on problem solving, case analysis, creative thinking, fact finding, data analysis and data interpretation. Prerequisite(s): SMHM 2090 or SMHM 2400 or SMHM 2490; SMHM 3510; SMHM 4510; major in merchandising, home furnishings merchandising or e-merchandising; junior or senior standing in the major; or consent of school.

SMHM 4730. Hospitality Management Systems. 3 hours. (2;1) In-depth analysis of the systems approach to marketing management in the hospitality industry. Students utilize computer simulations to gain an understanding of hotel operations and menu engineering principles. An overall understanding of quality management is emphasized. Prerequisite(s): SMHM 2280, SMHM 2480, SMHM 3700 and SMHM 4210, and junior standing.

SMHM 4750. Managing a Diverse Work Force. 3 hours. Exploration of current issues affecting management of a global work force. Managing a diverse workforce requires working effectively with people who vary by nationality, ethnicity, culture, religion, gender, language, age, abilities and unique personal characteristics. Prerequisite(s): senior standing; to be taken during last year of course work. Satisfies a portion of the Understanding the Human Community requirement of the University Core Curriculum.

SMHM 4790. Internship in Merchandising and Hospitality Management. 1–3 hours. Supervised work experience in business, agencies or institutions as related to major field. Each semester credit requires a minimum of 100 hours of work experience. Course requirements include Internet-based assignments, experiential activities and scheduled lecture times on campus. A student may not enroll in more than four additional classes during either long term/semester (fall/spring) or in more than two additional classes during summer when completing the internship. All students must attend a pre-internship orientation the semester prior to enrolling in SMHM 4790. Prerequisite(s) for hospitality management students: major in the School of Merchandising and Hospitality Management with senior standing, minimum overall GPA of 2.25, SMHM 3790, completion of 300 documented work hours in the hospitality industry prior to enrolling in SMHM 4790, and consent of instructor; must take SMHM 4790 in the last semester of course work. Prerequisite(s) for merchandising students: major in the School of Merchandising and Hospitality Management with advanced standing in major, SMHM 1650, SMHM 2360, SMHM 2650, SMHM 3510, SMHM 3750, SMHM 3850, SMHM 4010, plus 15 additional hours in major with a grade of C or better, minimum overall GPA of 2.25, and consent of instructor.

SMHM 4800. Discovery: Research in Merchandising and Hospitality Management. 3 hours. Introduction to research methods for scientific inquiries in the fields of merchandising and hospitality management. May include individual or collaborative investigation of selected topics relevant to the field of study. Prerequisite(s): advanced standing in the major; GPA of 2.75; merchandising, e-merchandising, home furnishings merchandising, or hospitality management major or consent of instructor.

SMHM 4820. Facilities Planning, Equipment, Layout and Design. 3 hours. (2;2) Principles of hotel and restaurant property management and facilities layout and design, emphasizing equipment selection, space allocation, guest and production/service traffic flow patterns and facility operations management. Prerequisite(s): SMHM 4250 (may be taken concurrently).

SMHM 4850. Brand Development. 3 hours. Students plan, develop and present a merchandise group for private label apparel or home furnishings goods using a multi-functional team approach. Includes application of computer software. Prerequisite(s): SMHM 1650 or SMHM 3570; SMHM 2090, SMHM 2400 or SMHM 2490; SMHM 2360; major in merchandising, home furnishings merchandising, or e-merchandising; advanced standing in major; or consent of school.

SMHM 4860. Hospitality Business Strategies. 3 hours. Comprehensive study, strategic management, leadership and analysis of the hospitality manager’s role in operating a successful hospitality operation. Capstone course for the hospitality management degree program. Prerequisite(s): SMHM 1420, SMHM 1450, SMHM 1470, SMHM 1500, SMHM 2280, SMHM 2480, SMHM 2800, SMHM 2860, SMHM 3200, SMHM 3250, SMHM 3260, SMHM 3300, SMHM 3600, SMHM 3700, SMHM 3790, SMHM 3800, SMHM 3950, SMHM 4210, SMHM 4250, SMHM 4480, SMHM 4750 and SMHM 4820. (SMHM 4250, SMHM 4480, SMHM 4750 and SMHM 4820 may be taken concurrently.)

SMHM 4900-SMHM 4910. Special Problems. 1–3 hours each.

SMHM 4951. Honors College Capstone Thesis. 3 hours. Major research project prepared by the student under the supervision of a faculty member and presented in standard thesis format. An oral defense is required of each student for successful completion of the thesis. Prerequisite(s): completion of at least 6 hours in honors courses; completion of at least 12 hours in the major department in which the thesis is prepared; approval of the department chair and the dean of the school or college in which the thesis is prepared; approval of the dean of the Honors College. May be substituted for HNRS 4000.

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