The Consumer Experience Management program prepares graduates for a new standard in meeting customer’s expectations and engagement with products and services. Graduates of this program will have a deep understanding of consumer behavior, data analytics, and digital applications that offer insights and strategies for differentiated consumer experiences that are so complete they create loyal advocates for businesses and brands. Major consumer product segments include food, beverage, apparel, home, fashion, beauty, health and wellness, automotive, sporting, media, and electronics. Retail, hospitality, travel, tourism, media, entertainment, sports, and events are examples of consumer services. 

Students in Consumer Experience Management may select either one or two interdisciplinary concentrations ranging from 15 to 33 hours each that reflect their personal career interests and to complete degree requirements.

Graduates of this program pursue careers such as:

• Consumer Experience Director
• Strategy Manager, Consumer Experiences
• Digital Consumer Experience Manager
• Director of Immersive Consumer Experiences
• Experience Design Manager
• Digital Consumer Solutions Manager
• Director of Consumer Insights
• Consumer Analyst

Click here for Consumer Experience Management degree requirements sheet

Marketable Skills for BS in Consumer Experience Management​

1. Develop seamless, personalized experiences
2. Consumer insight data analysis/visualization
3. Develop strategies that optimize consumer experiences
4. Create value for consumers
5. Develop strategies across consumer industries