Organic marketing | Media Network

From the organic marketing hub

TV ad buying will soon be fully automated as programmatic moves in

The way TV ads have been bought for years is about to change, writes Pierre Naggar
Experiencing is believing: what virtual reality could mean for ads and brands

If Facebook can pull off mass adoption of Oculus Rift, how will it change media and marketing? Mike McGee dares to dream

Meaningful brands

Thomson Reuters lays the Foundation for future generations of journalists

Charity's powerful mix of humanitarian endeavour and journalistic excellence is one media brands can learn from
Teaching hi-tech to the disadvantaged

He left university at 19 to teach ICT to Brazil's poorest. Today, Rodrigo Baggio is helping UK teens build their own apps
What makes a media brand meaningful?

From publishers to advertisers, Oliver Balch examines how companies can and should be addressing the wider agenda

What is organic marketing?

'You can buy exposure, but you can't buy engagement'

Dominique Delport, Havas Media Group's global managing director, outlines his vision for organic marketing

From our partner, Havas Media Group

Organic marketing in action at Cannes Lions 2014 – infographic

The Havas Social Newsroom helped demonstrate the power of placing real-time content and data at the heart of your work
'People use terminology to cover up a lack of knowledge'

Sponsored feature
Lucy Fisher meets Barry Whyte, chief operating officer at Decoded, a London-based startup with global ambitions
The Havas Social Newsroom: monitoring, responding, creating

Sponsored feature
'Content' and 'storytelling' were the buzzwords at Cannes Lions, but Havas' content-creation engine is turning talk into action

Marketing and PR

PR peep show: Do I have to be nice to be in this profession?

I tried being eternally upbeat during my first weeks in public relations, but people could suss the insincerity at 20 paces
Facebook is shifting from being a social network to mere app platform

The explosion of apps across Facebook means many of its core elements are buried under clutter – bad news for marketers
Apple’s new iOS 8 will change the way brands connect with their customers

While overshadowed by the launch of the iPhone 6, iPhone 6 Plus and Apple Watch, the updated operating system has major implications for brands

Advertising

Coca-Cola Life: can brands ever play a role in tackling obesity?

Brands promotion of healthier products is often dismissed, but we need lower-sugar products to prevent a health crisis, writes Matthew Phillips
Advertising agencies are dying, just as they become most vital

As the challenges marketers face increase, the solutions from agencies shrink. It’s time for them to step up, writes Tom Goodwin
Abercrombie & Fitch’s decision to ditch its logo is unlikely to revive the brand

The problem the retailer faces is not that teens don’t like logo apparel, but that they’ve fallen out of love with the brand

From our partner

Click here for more from our organic marketing hub sponsor, Havas Media

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Edition:

From the organic marketing hub

TV ad buying will soon be fully automated as programmatic moves in

Experiencing is believing: what virtual reality could mean for ads and brands

More from the organic marketing hub

Ice bucket challenge: what are the lessons for marketers?

Social data's pulling power: know what the youth wants

Messaging apps offer brands extended global reach and deeper engagement

How drinks brands are using tech to foster deeper consumer relationships

Mind, body and sold: bridging the divide between business and brand

What's the secret to meaningful marketing? Just mean it

Why real people make for better brand marketing campaigns

The internet of things: unlocking the marketing potential

Meaningful brands

Thomson Reuters lays the Foundation for future generations of journalists

Teaching hi-tech to the disadvantaged

What makes a media brand meaningful?

What is organic marketing?

'You can buy exposure, but you can't buy engagement'

From our partner, Havas Media Group

Organic marketing in action at Cannes Lions 2014 – infographic

'People use terminology to cover up a lack of knowledge'

The Havas Social Newsroom: monitoring, responding, creating

Marketing and PR

PR peep show: Do I have to be nice to be in this profession?

Facebook is shifting from being a social network to mere app platform

Apple’s new iOS 8 will change the way brands connect with their customers

Advertising

Coca-Cola Life: can brands ever play a role in tackling obesity?

Advertising agencies are dying, just as they become most vital

Abercrombie & Fitch’s decision to ditch its logo is unlikely to revive the brand

From our partner

About us

Edition:

From the organic marketing hub

More from the organic marketing hub

Meaningful brands

What is organic marketing?

From our partner, Havas Media Group

Marketing and PR

Advertising

From our partner

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About us