Media Network | The Guardian

From the Media Network

Apple's iOS 8 will change how brands connect with customers

While overshadowed by the new iPhones, the updated operating system has major implications for brands
- What Apple's iWatch could mean for marketing
Five reasons why the Apple Watch won't take off

Without solving any clear problems, the wearable device faces an uphill struggle persuading people to fork out the high price

Tech

Apple Pay: a new frontier for mobile payments?

Tim Cook wants Apple Pay to replace the consumer wallet – but its future is uncertain, writes Hiroki Takeuchi
Digital content

Content planning – mastering the basics

Before starting out in content marketing you need a solid content plan. Here are nine things to consider
Digital content

Advice from Vice: six lessons from a publishing outsider

As the publisher secures another $500m investment, its rise from Montreal magazine to powerful brand has lessons for all, writes Jon Bernstein
PR peep show

I used to be a journalist … and now they hate me

In a new series lifting the lid on public relations, our secret PR exec asks if jumping from journalism spells bad karma?

The latest from the Guardian Media Network

PR peep show: Do I have to be nice to be in this profession?

I tried being eternally upbeat during my first weeks in public relations, but people could suss the insincerity at 20 paces
Facebook is shifting from being a social network to mere app platform

The explosion of apps across Facebook means many of its core elements are buried under clutter – bad news for marketers
Coca-Cola Life: can brands ever play a role in tackling obesity?

Brands promotion of healthier products is often dismissed, but we need lower-sugar products to prevent a health crisis, writes Matthew Phillips
TV ad buying will soon be fully automated

The way TV ads have been bought for years is about to change, writes Pierre Naggar
Net neutrality: why Fight for the Future is hosting Internet Slowdown

Reddit, Netflix, Mozilla and thousands of others are taking part in a public outcry over US cable companies’ attempted power-grab
How we made the Airbnb rebrand

From redesigning the logo to reimagining the website and app, James Greenfield discusses the Airbnb rebrand
Live to work: monetising your hobbies

Tech tips for turning your craft from pastime to payday
Four brands storming the world of fashion and technology

From Burberry to Ralph Lauren, fashion brands are experimenting with new and emerging technologies
Snapchat’s $10bn valuation: inside the billion-dollar bubble

The message app is the latest tech firm to receive a sky-high valuation, but we shouldn’t expect the bubble to burst soon
More from our blog

Forthcoming events

CMOs/CIOs: the merging of tech and marketing – live evening seminar

Join Adobe and other industry experts for an intimate evening of insight and networking at the Guardian HQ in Kings Cross
Changing Media Summit 2014: videos
Tesco CEO Philip Clarke on media, ecommerce and big data – video

Video (15min 08sec) Tesco chief executive Philip Clarke explores the opportunities that exist at the intersection of media, ecommerce and big data

Predictions for 2014

Retail trends and predictions for 2014

A panel of retail, e-commerce and customer service pros share what they think will be the big talking points in retail next year
- More predictions
- Digital marketing
- Information security and cybercrime
- Content marketing
- Brand marketing
- ICT for development

From our partners

Olswang

A guide to doing business in the UK

Olswang's guide outlines some of the issues which will affect an overseas business carrying out business in the UK
eBay

Retail marketing: adapt your campaign to match the occasion

Whether it's Valentine's Day or the back to school rush, retailers must adapt their marketing campaigns to match the behaviour of shoppers
Outbrain

Outbrain rising stars – interview with Ivo van den Brand, Royal Philips

The freelance global digital marketing manager and FMCG start-up founder, shares his thoughts on digital marketing
Brand Union

Honda: building a business on the power of dreams

The Japanese company successfully balances the aspirational with the gutsy to create one of the world's strongest brands
- Red Bull: why we can't get enough
- How to build a category defining brand
Adobe

How to measure the impact of your social marketing

Download this white paper to learn how to quantify campaign results and boost your social marketing ROI
Havas Media Group

'You can buy exposure, but you can't buy engagement'

Dominique Delport, Havas Media Group's global managing director, outlines his vision for organic marketing
- Havas' Social Newsroom: responding, creating
- More on Organic marketing from Havas Media Group

Live Q&As

How can marketing and ads stay creative in today’s climate? – live Q&A

Sponsored feature Join us on Thurs 11 September from 1pm to discuss how campaigns can be brave enough to take creative risks
Research and development for startups – live discussion

Sponsored feature
Join us from 12pm on Weds 9 July to discuss the importance and implications of R&D for startups
How to survive your first year as a startup

We round up the best insights and tips from our last live Q&A on what to expect as a first-time entrepreneur
More live chats

Read again

Has Coca-Cola's Share a Coke campaign passed its sell-by date?

Share a Coke is back. Lucy Fisher asks whether more brands should consider revisiting successful campaigns
Social media is too important to be confined to a single department

Businesses need to work out how to integrate the tool into their workplace and make it a core part of company-wide training
UKIP show other parties how Facebook engagement is done

Campaigners and marketers alike can learn from UKIP's ability to engage their followers on Facebook
Why Europe needs to get over its Silicon Valley envy

A venture capital chief explains why European tech startups should ask for more funding – and why they deserve it