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Market Research Briefs - Travel & Tourism

Tourism

The United States remains one of the top choices among long-haul destinations for French travelers. France ranks third among European markets, after the United Kingdom and Germany, and sixth in the world after Canada, Mexico, Japan, the U.K., and Germany as an overseas source of income for the U.S. tourism industry.

The strong euro is playing a major role in favor of the outbound tourism. For this reason, traveling abroad is more attractive for European countries, including France, and this favorable situation is expected to continue for some time yet.

Consumer perception of the safety and security of travel to the U.S. is an influential factor when choosing a vacation. Over the past year, the French traveler has felt better informed about the security procedures and has grown more secure.

The Commercial Service and the Visit USA Committee France, a private industry association that promotes the United States as a travel and tourism destination, are actively promoting U.S. tourism destinations by cooperating in organizing promotional activities such as trade and consumer shows and publishing travel guides for the travel trade industry and the general public.

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