Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices

Maximizing the Message provides you with 16 audience-tested nutrition messages that address important dietary behaviors influencing the health of low-income mothers and children. We invite you to use the core nutrition messages and supporting content in your nutrition education efforts. Collaborating with other programs in your community to promote the core messages can take this effort to “speak with one voice” one step further.

This guide presents the core nutrition messages and supporting content that are specifically designed for use with the low-income mothers and children participating in Federal nutrition assistance programs.

Inside this guide, we have provided background information, a brief summary of the developmental process and research findings, as well as suggestions and tips for putting the core messages into practice. It also contains discusses potential  communication channels and evaluation. 

Please share how you have have used the messages. Forward this information including related materials to: oaneweb@fns.usda.gov. 

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	Speaking With One Voice
	Message Audience
	Behavioral Outcomes, Concepts, and Messages
	Message Development and Testing
	Putting the Messages Into Practice
	Picking Your Communication Outlets and Methods
	Evaluating Your Activities
	References
	Appendices (Supporting Content)
	Acknowledgements

Last modified: 12/18/2008