Corporate Partners

Diet Coke continues to help spread The Heart Truth through visibility on 6.7 billion packages of Diet Coke featuring The Heart Truth and Red Dress symbol.  For the second consecutive year, Diet Coke is supporting The Heart Truth by leading a variety of heart health focused programs, including:  sponsoring the Red Dress Collection Fashion Show; conducting associate programs at Coca-Cola plants nationwide; implementing retail programs at CVS, Safeway, Target, and other stores; and co-sponsoring a six-city Road Show to bring heart health screenings to communities across the country.

Heidi Klum—the company's heart health ambassador for this program—walked in the Red Dress Collection 2008 Fashion Show and this year has designed a special Red Dress Charm to help remind women it’s time to take action against heart disease.  Diet Coke is inviting consumers to enter the Diet Coke Red Dress Charm Sweepstakes on DietCoke.com to win one of 10 limited-edition charms. Consumers can view an exclusive interview with Heidi Klum as she talks about The Heart Truth and the importance of women's heart health through their style series at DietCoke.com. Diet Coke is also inviting MyCokeRewards (MCR) members to join them in their support of The Heart Truth by donating their MCR points. Diet Coke will make a monetary donation on their behalf to the Foundation for the National Institutes of Health to further efforts of women's heart health awareness and research.  Visit www.DietCoke.com for more information.

The makers of TYLENOL®, ST. JOSEPH® Aspirin and VIACTIV® are proud to support The Heart Truth campaign as national sponsors of The Heart Truth’s Red Dress Collection 2009 Fashion Show kicking off Mercedes-Benz Fashion Week on February 13. McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a wide range of products including ST. JOSEPH® Adult Regimen Aspirin and TYLENOL®, the #1 brand of over-the-counter pain reliever recommended by physicians. McNeil Nutritionals, LLC, maker of VIACTIV® Calcium and Multi-Vitamin Soft Chews, helps women meet their daily nutrient requirements by supplementing their diets with essential calcium and vitamins they need to support good health. Both companies are committed to advancing the cardiovascular health of women and their families. To learn more about these brands visit, www.tylenol.com, www.stjosephaspirin.com and www.viactiv.com.

Swarovski, the legendary crystal design company, is accelerating the fight against heart disease by helping to raise women's awareness of their #1 killer. Reinforcing its commitment to this issue, Swarovski has been a proud co-sponsor of the Red Dress Collection at Mercedes-Benz Fashion Week in New York every year since 2005. Swarovski is the national sponsor and exclusive jeweler of the Red Dress Collection 2009 Fashion Show. For the last three shows, Swarovski has created an original Daniel Swarovski red dress for the show and provided Heart Truth models with Swarovski jewelry to wear on the Red Dress runway. Each year, as part of its efforts to raise funds and awareness for the cause, Swarovski creates a special collection of heart-inspired jewelry including Swarovski Red Dress pins. For more information, visit www.swarovski.com.

Bobbi Brown Cosmetics a revolutionary in the cosmetics industry once again joins The Heart Truth to help women recognize their inner and outer beauty by being heart healthy and promoting the Red Dress as the national symbol for women and heart disease awareness. For the fourth consecutive year, Bobbi Brown Cosmetics returned to Mercedes-Benz Fashion Week as the official make-up partner for Red Dress Collection 2009. Beauty expert Bobbi Brown and her team of artists created runway ready faces for dozens of celebrity women moments before the Red Dress Collection 2009 Fashion Show. Building off of Bobbi Brown's limited-edition 2008 Be True to Your Heart lip palette, this year she is offering a limited-edition Listen to Your Heart lip gloss trio inspired by her partnership with The Heart Truth for consumers. Visit www.bobbibrowncosmetics.com for more information.

Continental Airlines is the official airline partner.