Digestive Diseases News
Winter 2007
Celiac Disease Awareness Campaign News
Celiac Disease Awareness Campaign Gains Visibility
The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) Celiac Disease Awareness Campaign is gaining visibility in the national media and within the National Institutes of Health (NIH) since its official launch on July 18.
“Of Guts and Gluten: In Celiac Disease, the Two Don’t Mix” was the front-page feature in the November 2006 issue of the NIH News in Health newsletter.In addition to being mentioned in a November 1, 2006, article on celiac disease in USA Today, the NIH and its Awareness Campaign received press from WABC New York Radio, PR Newswire—which reaches small and large media markets nationwide—and the NIH News in Health.
The NIDDK also created three public service announcements about the Awareness Campaign for its XM Satellite Radio Spanish Project and staffed exhibit booths featuring Awareness Campaign materials at the
American Dietetic Association Annual Meeting in Honolulu, September 16 to 19 American Academy of Family Physicians Scientific Assembly in Washington, DC, September 27 to October 1 American College of Gastroenterology Annual Scientific Meeting in Las Vegas, October 20 to 25 International Celiac Disease Symposium in New York City, November 9 to 11
Media attention and public outreach efforts continue to increase the visibility of the National Institutes of Health (NIH) Celiac Disease Awareness Campaign. Recent coverage included
a USA Today article on celiac disease that referenced the Awareness Campaign press from WABC New York Radio PR Newswire NIH News in Health, a monthly newsletter
Speaking Out
At the International Celiac Disease Symposium, Stephen James, M.D., director of the NIDDK Division of Digestive Diseases and Nutrition, gave two presentations about the formation, activities, and progress of the Awareness Campaign to scientists, health care professionals, and people with celiac disease. Frank Hamilton, M.D., NIDDK digestive diseases program branch chief, spoke about celiac disease and the Awareness Campaign on NIH Research Radio in August and at the 29th Annual Celiac Sprue Association Conference in Green Bay, WI, in October.
The NIDDK continues to promote the Awareness Campaign website, www.celiac.nih.gov, and newsletter. The most recent issue of Celiac Disease News, as well as a newsletter archive and newsletter subscription form, is posted at www.celiac.nih.gov/news.aspx.
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NIH Publication No. 07–4552
March 2007
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