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PresentationsOpening Plenary Session: Understanding ConsumersEdward Maibach, M.P.H., Ph.D., Moderator Using Metaphor to Understand and Communicate to Your AudiencesMary Beth Jowers, Speaker ( 746KB) Self-Invention and Self-Care: A Yankelovich MONITOR Perspective on Understanding Health Consumers in the Emerging Era of Consumer EducationJ. Walker Smith, Ph.D., Speaker ( 971KB) Special Keynote PresentationIntroduction of speaker Katherine Lyon Daniel, Ph.D. Applying Social Marketing Strategically: Lessons from EnglandJeff French, Ph.D., M.B.A., Speaker ( 2.66MB) TracksTrack I: New directions for Evaluating Health Communication, Marketing, and Media ActivitiesEssential methods and best practices for measuring the effectiveness of health communication, marketing, and media activities; important conceptual and practical issues in the evaluation of health communication and health marketing programs.
Track II: Using Health Communication, Marketing and Media to Promote Behavior ChangeTheoretical developments, research findings, and best practices/new tools related to influencing behavior change through health communication and marketing campaigns.
Track III: Disseminating Public Health ProgramsTheoretical developments, research findings, and best practices/new tools that focus on developing strategies, partnerships, and distribution channels for delivering public health programs to and through other organizations such as public health departments, educational institutions, and businesses.
Track IV: Reducing Health Disparities: The Role of Health Communication, Marketing, and Media Theoretical developments, research findings, and best practices/new tools focusing on how health
Track V: New Frontiers: Health Communication, Marketing, and Media “Forward-looking” discussions aimed at advancing the fields of health communication,
Closing PLENARY SESSION: Reaching Consumers Glen Nowak, Ph.D., Moderator Health Communication Challenges in the Digital WorldEsther Thorson, Ph.D., Speaker ( 1.73MB) Developing a Collaborative Distribution Channels Strategy Robert Spekman, Ph.D., M.B.A., Speaker ( 1.18MB) |
Page last modified on December 5, 2007
Content Source:
National Center for Health Marketing