The In-Store Broadcasting Network (IBN), one of the nation’s largest media networks, recently helped NDEP spread the word about diabetes prevention during the month of November for National Diabetes Awareness Month. Through IBN’s relationship with retail grocery chains, NDEP’s Get Real and It’s Not Too Late to Prevent Diabetes radio public service advertisements (PSAs) aired in stores including Ahold’s, Albertson’s, Associated Grocer Seattle, Brookshires, Kroger, Meijer, and Safeway. Asking shoppers to take small steps to lose a modest amount of weight to help prevent or delay the onset of diabetes, the PSAs aired in over 6,000 grocery stores across the United States approximately 5 million times. IBN also aired two
NDEP radio PSAs in March of 2006 for National Nutrition Month with
similar impressive results. Thanks to IBN for spreading the word about NDEP and diabetes prevention!
the In-Store Broadcasting Network (IBN)