Best Practices

High Standards That Work

Websites

 

Webcontent.gov

Webcontent.gov is a practical guide to help you manage your agency's website and offers a wide variety of information on best practices.

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Best Practices for Webinar Marketing

Larry Chase's Search Engine for Marketers

Internet marketing firms have been advertising Webinars in my Web Digest For Marketers email newsletter for well over 10 years. Larry Chase provides his top tactics for getting the most out of your Webinar events.

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Play It Safe on the Interactive Web - Testing New Features, Sanitizing XML and Securing Development Can Help Reduce Risks from Web 2.0

September 29, 2008 | John Moore, Federal Computer Week

Experts cite user-generated content, ample use of Extensible Markup Language and the ability to quickly combine data from a range of sources as attributes of Web 2.0 that could pose security issues. Government and industry executives believe some aspects of Web 2.0 technology call for special handling and provide some guidelines on how to stay on the safe side.

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So You Want to Podcast?

September 2008 | Leonard A. Sipes, Jr., Senior Public Affairs Specialist
Court Services and Offender Supervision Agency

The Court Services and Offender Supervision Agency started to populate their podcasting site (http://media.csosa.gov) in November 2006, and began advertising the site in January 2007. The site contains radio and television shows, transcripts and a blog. They've found that consumers love the choices of a comprehensive approach to learning.

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Podcasts at CDC

August 11, 2008 | Centers for Disease Control and Prevention

Best practices in creating podcasts in government.

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Governance Studies at Brookings: State and Federal Electronic Government in the United States, 2008

2008 | Darrel West, Brookings Institute

Although considerable progress has been made over the past decade, e-government has fallen short of its potential to transform public-sector operations. This report closes by suggesting how public officials can take maximum advantage of technology to improve government performance.

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Using Testimonials Effectively: How Credibility Indicators Can Help (Or Hurt) Your Conversions

July 9, 2008 | Dr. Flint McGlaughlin, Director of MECLABS Group; Marketing Experiments.com

As testimonials become increasingly prevalent on Web pages, marketers need to know how to use them most effectively to help increase conversions.

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The Nine Pillars of Successful Web Teams

July 9, 2008 | Jesse James Garrett , AdaptivePath.com

The best teams I’ve encountered have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success.

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How a Marketing Firm Implemented an Enterprise Wiki

June 28, 2008 | C.G. Lynch, CIO.com

Neil Callahan, President of CoActive Digital, had a simple idea for implementing a wiki at his New York-based marketing firm. But moving towards a new tool like a wiki for collaboration, especially when people are so used to exchanging information over e-mail, can be just as big a cultural challenge as it is a technical one. E-mail has been the staple of communication for many firms for well more than a decade.

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Why Social Computing Aids Knowledge Management

June 13, 2008 | Michael Fitzgerald, CIO.com

Social networking tools promise to help companies harness the knowledge inside the heads of their employees and put it to work for the business. At the FAA, hurricanes and other disasters raise a fundamental and urgent knowledge management question: Who's available to get things up and running again?

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Early Adopters' Secrets For Success With New Tech

June 13, 2008 | Stephanie Overby , CIO.com

CIOs from Virgin America, Vail Resorts, Genentech and The Dannon Company, all early adopters of new technologies, share their secrets for choosing which emerging tech is right for their companies and rolling it out successfully.

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Five Lessons Learned from Web Publishing

June 9, 2008 | David Strom, BaselineMag.com

Here are a few key things to think about when it comes to Web site design and management in terms of search results, audience and growth.

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Web Users Getting More Ruthless

May 24, 2008 | BBC News

Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave.

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Virtual Networks: An Opportunity for Government

Spring 2008 | Frank DiGiammarino and Lena Trudeau, The Public Manage, Vol. 37, No. 1

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Majority Uncomfortable with Websites Customizing Content Based Visitors Personal Profiles

April 10, 2008 | Forbes Online

A majority of U.S. adults are skeptical about the practice of websites using information about a person's online activity to customize website content. However, after being introduced to four potential recommendations for improving websites privacy and security polices, U.S. adults become somewhat more comfortable with the websites use of personal information.

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Online Community Best Practices
Communities Are A Powerful Tool, As Long As You Put Members' Needs First

February 13, 2008 | Jeremiah K. Owyang, with Josh Bernoff, Christine Spivey Overby, Scott Wright Michael D. Moore,

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Best Practices: 10 Tips to Online Community Success

August 22, 2007 | destinationCRM.com

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Tutorial for Making Flash Accessible

June 4, 2007 | Tom Green , Digital Web Magazine

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The Future of the Government Web: Top Predictions

February 13, 2007 | Bev Godwin, Director of USA.gov and Web Best Practices

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How to Measure and Fine Tune Your Website Performance: Part 2

Janurary 24, 2006 | Michael D. Moore, Bureau of Economic Analysis (Dept. of Commerce)

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Weblog Usability: The Top Ten Design Mistakes

October 17, 2005 | Jakob Nielsen's Alertbox

Blogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.

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Related Resources & Websites