Advancing Public Health Workshops

Advancing Public Health Workshops: Using Communication, Marketing and Media to address Public Health Challenges

These workshops provided a unique opportunity to bring together participants and representatives from government, academia and the non- or for-profit sector to discuss how health communication, marketing and media can help address critical public health problems. The purpose of these interactive workshops is to identify barriers in addressing six public health challenge areas and explore opportunities for various sectors to work together to advance public health objectives.

Topics

Workshop #1: Using Communication and Marketing to Prevent and Control HIV/AIDS

Niki Keiser, Centers for Disease Control and Prevention (facilitator)
Erin Dixon, Centers for Disease Control and Prevention (facilitator)
Dr. Rich Wolitski, Centers for Disease Control and Prevention (government sector)
Dr. Ralph DiClemente, Emory University (academic sector)
Julie Rhoad, The NAMES Project Foundation/The AIDS Memorial Quilt (non- or for-profit sector)
Peter Taback, San Francisco AIDS Foundation (non- or for-profit sector)

Workshop #2: Using Communication and Marketing to Prevent and Control Childhood Obesity

Jeff McKenna, Centers for Disease Control and Prevention (facilitator)
Ellen Field, Department of Health and Human Services (government sector)
Dr. Bill Dietz, Centers for Disease Control and Prevention (government sector)\
Dr. Marv Goldberg, Penn State University (academic sector)
Mike Greenwell, Fleishman-Hillard (non- or for-profit sector)

Workshop #3: Using Communication and Marketing to Improve Preparedness, Response, and Recovery to Natural and Human-Caused Disasters, Including Emerging Infectious Diseases

Dr. Marsha Vanderford, Centers for Disease Control and Prevention (facilitator)
Stephanie Marshall, Department of Health and Human Services (government sector)
Dr. Robert Ulmer, University of Arkansas-Little Rock (academic sector)
Dr. Susan Kirby, Kirby Marketing Solutions (non- or for-profit sector)

Workshop #4: Using Communication and Marketing to Promote Environmental Health

Jana Telfer, Centers for Disease Control and Prevention (facilitator)
Dr. Tom Sinks, Centers for Disease Control and Prevention (government sector)
Dr. Ed Maibach, George Washington University and George Mason University (academic sector)
John Strand, Academy for Educational Development (non- or for-profit sector)

Workshop #5: Using Communication and Marketing to Prevent Chronic Diseases and Promote the Health of Adult Populations

Jude McDivitt, Centers for Disease Control and Prevention (facilitator)
Jill Bartholomew, National Cancer Institute (government sector)
Dr. Connie Kohler, University of Alabama at Birmingham (academic sector)
Dr. Robert Berger, Healthier Solutions, Inc. (non- or for-profit sector)

Workshop #6: Using Communication and Marketing to Prevent Injuries

Amanda Tarkington, Centers for Disease Control and Prevention (facilitator)
Jane Mitchko, Centers for Disease Control and Prevention (government sector)
Dr. Marifran Mattson, Purdue University (academic sector)
Dr. Angela Mickalide, Home Safety Council (non- or for-profit sector)