How
to Implement a Community-Based Designated Driver Program
Program Planning
Operations
Partnerships
Program Marketing
Evaluation
Tips
for Specific Groups
Community
Organizations
Employers
Educators/College
Groups
Criminal Justice
Medical
and Health Care Community
Hospitality
Industry and Retailers
Armed Forces
Publicity
and Promotion
Working with
the Media
Calendar of
Year Round Ideas
Media Q&A
Resources
Partners and
Resources
Publications
CALENDAR
OF YEAR ROUND IDEAS
-
JANUARY
- Encourage people
to be Designated Drivers as part of their New Years resolution.
- At New Years parties,
distribute cards with the phone numbers of local taxi services.
- Incorporate the
Designated Driver and Safe Ride program messages into your memorial
plans for Martin Luther King, Jr. Day.
- Provide prizes
for the Designated Drivers at your Super Bowl party.
- Contact local
sports bars to promote Designated Driver and Safe Ride programs with
their Super Bowl festivities.
FEBRUARY
- Show your friends
that you love them by taking the group out to celebrate Valentine's Day
and volunteering to be the Designated Driver.
- Have a Mardi Gras
party serving non-alcoholic drinks.
MARCH
- Encourage restaurants
to reward Designated Drivers on Saint Patricks Day with a pot of gold
by giving away specialized prizes.
- During Spring
Break activities, make sure coolers are stocked with non-alcoholic beverages.
- Stay at a hotel
that is within walking distance of bars and restaurants.
- Establish partnerships
with hotels to use shuttles to transport guests to restaurants and bars.
APRIL
- Promote Alcohol
Awareness Month in coordination with the start of baseball season by
organizing Designated Driver pledge programs at major league and local
playing fields (see Dry-er Friar program under Community Organizations).
MAY
- Hold a symbolic
Memorial Day event for the victims of drunk driving crashes.
- Join with local
SADD chapters to help plan alcohol-free celebrations during Prom and
Graduation.
- Contact Mexican-style
restaurants and local community groups to give them Designated Driver
and Safe Ride materials to use in conjunction with their Cinco de Mayo
celebrations.
JUNE
- Make sure weddings
are happy occasions by providing guests with alternatives such as lodging,
a taxi service or ensuring that everyone has a Designated Driver.
- Encourage caterers
to include Designated Driver and Safe Ride materials in their wedding
packages.
JULY (YOU DRINK & DRIVE. YOU LOSE. MOBILIZATION PERIOD)
- Aid law enforcement
by volunteering for sobriety checkpoints and saturation patrol mobilizations.
- Get involved in
National Sobriety Checkpoint Week.
- Designate a driver for your Fourth of July picnic, or volunteer to be a Designated Driver at another party.
