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Objectives & Approach
Objectives
The objectives of the outreach effort in your market include:
- Generate awareness about potential dangers of
eating raw Gulf oysters contaminated with Vibrio vulnificus when other
health conditions are present
- Educate the Hispanic community and in particular Hispanic males, about:
- The safe way to eat oysters
- Avoiding and eliminating risks of eating raw oysters
- Create an association between risk and specific medical conditions such
a liver disease, blood disorders, Diabetes and cancer
- Raise awareness of medical and health resources available within the
Hispanic community regarding Vibrio vulnificus
Approach
The basic written materials needed to launch a bilingual communications effort
in your market are contained in this electronic education kit. However, prior
to launching a media and community outreach campaign in your market it is recommended
that you determine your communications objectives and tailor your activities
and materials accordingly. Are you:
Tactics related to these efforts will differ greatly. If you are
responding to a specific incident it is essential that you first
meet with health experts
and determine exactly what occurred and where. Ask all these
questions that reporters will want to have answered and if you
can't answer them the
reporters will find a way to get the information and it may not be accurate.
- Who was affected?
- Which agencies have jurisdiction over the issue?
- Where the oysters came from?
- Were they purchased?
- Were they Gulf oysters or another type?
- Was Vibrio vulnficus the cause of the problem
or did something else occur?
- Who is your bilingual spokesperson and is the
person truly a fluent, native speaker who will be
able to interact properly with the Hispanic
media?
- What other resources exist in the community
to provide information to the media?
- What community based organizations can
assist in providing information to media
or to the
community?
- Is there a tollfree number or other
community resource available for consumers?
If you are conducting a public health education campaign, the timeline will help you planning activities for an April launch, typically the beginning
of the season when Vibrio vulnificus problems arise.