Communications School
SAVE THE DATE:
2009 NAGC Communications School
April 22-24, 2009
International Plaza Resort & Spa
Orlando, Florida
About | Who Should Attend | Registration Fees
Location & Hotel Reservations | Featured Speakers
Download the 2009 NAGC Communications School Schedule (as of Jan. 13, 2009)
About the NAGC Communications School
The Communications School is the only event of its kind that provides invaluable networking opportunities and practical educational sessions to help government communicators increase their skills. The coveted NAGC Government Communicator of the Year Award is presented during the Communications School and honors an individual who has brought forth government's message with a high standard of professionalism and ethics.
Who Should Attend
Federal, state, and local government communicators, including contractors who direct and facilitate government communications - editors, writers, graphic artists, webmasters, video professionals, broadcasters, photographers, information specialists and agency spokespersons.
- Early Registration until March 8, 2009: $650 member/$750 non-member
- Regular Registration, March 9, 2009 through the Communications School:
$795 member/$895 non-member - We will also offer training workshops at an additional cost:$99 member/$125 non-member
International Plaza Resort & Spa
10100 International Drive
Orlando, FL 32821
(407) 352-1100
Room Rate: $139.00 per night (for standard single or double)
Please note the rates do not include a 6.5% sales tax and a 6% occupancy tax to the room rate. Such taxes are subject to change without notice.
Reservation deadline: Monday, April 6, 2009, 5:30 p.m. ET, or until the NAGC room block is sold out, whichever occurs first. All guests shall make reservations directly with the hotel on an individual basis, identifying themselves as “NAGC 2009 Communications School.” Reservations toll free number: 800-327-0363.
- Peter Mitchell, Chairman & Chief Creative Officer, Salter-Mitchell/Marketing for Change - Presenting “Changing Mass Behavior”
A former journalist and legislative staffer, Peter Mitchell got into social marketing a decade ago when he was asked to direct the marketing campaign for a new anti-tobacco initiative in Florida. The campaign became “truth” – an effort that transformed tobacco control and got replicated on a national scale after Florida showed the first statewide drop in teen smoking in 19 years. Since then, Peter has developed and directed dozens of social marketing campaigns across the globe, first as a senior marketing specialist for the Academy for Educational Development, a large international non-profit, and later as a founder of Marketing for Change, which is now part of Salter>Mitchell. A graduate of Colgate University, Peter spent a decade as a reporter, including covering Florida for The Wall Street Journal, and served as the policy coordinator for Florida’s Senate President. Over the years, Peter has designed behavior-change campaigns domestically and in Bangladesh, India, Jordan and Tanzania, for the U.S. Centers for Disease Control and Prevention, the Chesapeake Bay Program, the U.S. Environmental Protection Agency, Florida Healthy Kids Corporation, the Massachusetts Institute of Technology, the Planned Parenthood Federation of America, the United Nations and the U.S. Agency for International Development.
- Janine Driver, Body Language Expert - Presenting “You Have th
e Right to Remain Silent” Janine Driver, Body Language Contributor for NBC’s The Today Show, has been dubbed the “Lyin’ Tamer: because…she knows when people are lying! Janine’s background is as fascinating as the subject matter she teaches. By day, she spent more than a decade as an award-winning Federal Law Enforcement Officer for the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), training over 30,000+ cops, lawyers and judges in the fine art of separating fact from fiction. By night, she thrilled audiences as a stand-up comic who shared the stage with Chris Rock, Robin Williams and Ray Romano. Today, Janine teaches her recently de-classified body language strategies to thousands of businesses around the globe! Her motto: “If I can teach cops to get the bad guys to confess, then I can teach YOU to easily get the people in your life to say ‘YES’!” -
David Michaelson, Ph.D., President, Echo Research Inc. - Presenting “Media Monitoring” Dr David Michaelson is president of Echo Research Inc. He has an
international reputation in public relations and corporate communications measurement and has published in the academic and professional worlds on communication-related topics such as investor relations, efficacy of public relations vis-à-vis advertising, and content analysis methodology. Dr. Michaelson has more than 28 years’ experience conducting high quality, actionable research for numerous Fortune 500 companies, universities and philanthropic organizations. He has extensive experience in communications testing, message development, measurement of communications effectiveness and branding having recently completed research assignments for a number of corporate organizations in the United States and overseas. Prior to joining Echo Research as president, Dr. Michaelson managed his own firm. Earlier in his career, he was Managing Director, Head of Research for Ogilvy Public Relations Worldwide. Before joining Ogilvy PR, he was a managing director at GCI Group and was a director of research at Burson-Marsteller. He is a member of the US Commission on Public Relations Evaluation and Measurement and holds a Ph.D. in cultural anthropology from the New School for Social Research. Dr. Michaelson was elected to the first class of research fellows of the Institute for Public Relations (U.S.) and is the 2008 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize given by the Public Relations Society of America.