The Original How-to Magazine of Alternative and Traditional Crops and Livestock, Direct Marketing, and Rural Living—Est. 1984
Contents:
Home
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17th National Small Farm
Trade Show & Conference™
November 5-7, 2009
• Audio tapes from past seminars & short courses
about Small Farm Today
3903 W Ridge Trail Rd
Clark MO 65243-9525
573-687-3525
(call for fax number)
800-633-2535
smallfarm@socket.net
http://www.smallfarmtoday.com
Rebecca DeCourley
ChaosDesignArt
Feedback on our web site
(rates effective May 1, 2002)
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Online Advertising We only sell Web ads with a year-long ad in the magazine or a display ad. (We want to promote the magazine, not the Web.) The only exception is for an event/sale that it is too late to publish in the magazine. We will put that ad on the Web for two months maximum. For the Farm An online listing of farm products and supplies. A one-year listing in For the Farm may be purchased with any of the following year-long ads in Small Farm Today® magazine: 2+ display; Breeders Directory; Seeds, Plants & Produce; Trading Post classifieds. • $40 for up to 30 words, plus $1 for each additional word. • Directory listings will not be created until payment is received. • Changes in copy on the website are allowed once per year (except when necessary, such as address changes). • Links will automatically be created for websites or e-mails listed in the ads. • To submit an ad, choose a heading and your ad text, which usually includes farm/business name, product, product description Classified Word Ads These are "no frills" ads to promote a product. If you want to attract attention to your ad, you need to buy a Classified Display ad. • We do not put words in bold in Classified Word. If you want it, you need to buy a Classified Display. • We do not italicize anything except book titles. If you want it, you need to buy a Classified Display. • We do not underline anything. If you want it, you need to buy a Classified Display. • We do not Capitalize Every Word or CAPITALIZE EVERY LETTER. We will capitalize proper names, brand names, and Key points in the text. If you want more, you need to buy a Classified Display ad. • We do not use color in Classified ads. If you want it, you need to buy a Classified Display. (It will cost $100 per issue to do Classified Displays in color in the magazine.) • We never do blinking/flash/animation on the Web. Magazine Advertising Display Advertising Display ads begin at 1/12th page for $150, to full page. Call 800-633-2535 for more information and rates. Trading Post (classified ads) Word Ads—$20 for up to 40 words, plus 75 cents for each additional word. Display Ads—$40 per column inch (one inch minimum; available at quarter-inch intervals thereafter) • Indicate the category you would like your ad placed under. • All classified ads may receive a 10% discount for a year (6 issues) paid in advance. Breeders Directory The Breeders Directory is one of the most economical ways to market your product–increase business name recognition with a listing in 6 issues. The Breeders Directory features all forms of livestock, from alpacas to bees to yaks. Only $100 for an entire year (30 words), plus $3.50 for each additional word • Indicate the category you would like your ad placed under. • Listing includes farm/business name, livestock/product description, your name, address, phone/fax number(s), and web/e-mail address if desired. Seeds, Plants & Produce Directory The Seeds, Plants & Produce Directory is one of the most economical ways to market your product–increase business name recognition with a listing in 6 issues. The Seeds, Plants & Produce Directory features all forms of plants, trees, and horticulture seeds and seedlings. Only $75 for an entire year (30 words), plus $2.50 for each additional word • Indicate the category you would like your ad placed under. • Listing includes farm/business name, product description, your name, address, phone/fax number(s), and web/e-mail address if desired. How to Calculate the Word Count for Ads • Each one- or two-letter word or combination counts as ½ word. Examples: PO from PO Box, R.V. from R.V. Jones • Each e-mail address or web address counts as 2 words. • Zip codes (5 or 9) and phone numbers count as 1 word. • Extensions are part of a phone number (no additional word count), and will be abbreviated as "x". Example: 800-555-3636 x 32 • Evening calls or day of the week instructions will be abbreviated as eve. or Sun.. These will only count as ½ word. • If the phone number has letters, a translation will also be provided at no additional word count. Example: 800-4HORSES (446-7737) • Hyphenated words count as two words. • Symbols count as part of the word. Examples: 100%, $4, ©2000 • If a substantial word is abbreviated, we will count the abbreviation as ½ word. Example: assn. for association Frequently Asked Questions Can I get my ad placed where I want it? There is a 10% surcharge for guaranteed ad placement. Otherwise, the layout staff will make an effort to fulfill your wishes, but cannot make a guarantee. Can you design my advertisement? The Small Farm Today® layout staff will be happy to design your ad, and mail or fax it to you for your approval. If separations are required, they will be charged at cost. We can also adjust older ads. Can I change my ad during the year? You may change the content of your print ad (including the Breeders Directory) as many times as you wish during the year, free of charge (unless you increase the word count or ad size). What is your photo resolution? All ad photos in the magazine are shot at a 133 line screen, right-reading emulsion down, to provide quality resolution. I still have questions! For any other questions or clarifications, call the Small Farm Today® advertising staff at 800-633-2535, 8:30 a.m. to 5 p.m., Monday through Friday, or Fax us at 573-687-3148 any time. Advertising Deadlines
Advertising Terms Prepayment is Required. No Advertisement Refunds Allowed. Payment for ads must be received by the advertising deadline before ad will be published. When ad payment or ad copy is received after the advertising deadline, ad may be placed in the next issue. MasterCard and Visa accepted. Publisher Responsibility Publisher reserves the right to reject any advertisement or advertiser. Publisher limits responsibility for omittance of ads, errors, misprints, or other mistakes that may appear in advertisements to the cost of the ad. When ad is approved by advertiser or authorized agent, publisher is relieved of all responsibility in price and copy. |
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