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The New Rules Project - Designing Rules As If Community Matters

In a three-way meeting with farmers and distributors during the summer of 1999, the French Agriculture Ministry agreed to impose a temporary double price labeling system for a number of fruits and vegetables. Every retailer must display the price the grower received for his or her product in addition to the retail price for that product. The rule applies to apples, pears, grapes, peaches, nectarines, apricots, melons, tomatoes and cucumbers, as well as to the 30 percent of produce bought from non-French farmers. Farmers hope that if a label shows too wide a price disparity, French consumers will decide not to buy that product.

see also related rules on Price Reporting and Disclosure

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