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Case Studies

Strategic Planning Process to Address Tobacco-Related Disparities in Arkansas


Costs/Funding

Budget
Estimated labor costs  $  20000.00
Estimated cost of materials, promotional efforts, printing, etc.  $  80000.00
Estimated total cost of conducting policy and/or program intervention  $  100000.00

Budget Notes

The cost of qualitative research, data gathering and compilation included the cost of conducting focus groups as well as other data gathering strategies. Extensive work was required to gather data and provide information relative to a map with racial breakdown, education and unemployment figures; a map with the above breakdowns by region; a survey that provided data on all tobacco products and their usage; a map of healthcare facilities statewide for underserved populations; a map depicting existing prevention resource centers, and data on the overall health status for various groups.

Labor costs included the contracts for the facilitator and evaluator.

The cost of materials, promotional efforts and printing included the costs of writing, designing and publishing the strategic plan.

Travel was primarily the cost of travel to the CDC meetings in Atlanta. Travel costs to the nine workgroup meetings were paid for those who traveled from outside Little Rock.

Promotion of the strategic plan includes the cost of mailing and distribution of the plan to various groups, presentations and travel to various conferences to publicize the plan, and other strategies to insure buy-in for the plan among all populations in Arkansas. The strategic plan was promoted to Arkansas state legislators, various Arkansas state administrative departments, and healthcare providers across the state, community organizers and activists, and the general public.

Funding Sources

CDC/OSH
Settlement Funding

Funding Notes

Funding was secured from the Centers for Disease Control and Prevention’s Office on Smoking and Health for a project to identify and eliminate disparities in tobacco use among population groups in Arkansas. The state was able to set aside 15% of the tobacco settlement funding to address disparities through the minority initiative for implementation of the plan’s goals and strategies.


 

Page last modified 07/25/2007