Spot the Block

FDA is getting the word out to millions of tweens about Spot the Block by tapping into the resources of Time Warner's Cartoon Network - the exclusive partner for the program.

Partnering with Cartoon Network is helping FDA reach kids across the country through a blend of rich, integrated media.

Cartoon Network: Reaching the Market

Cartoon Network's unique media campaign launched online and on-air during the week of  February 12, 2007.

The integrated campaign elements include:

• On-Air Public Education Campaign featuring Spot the Block messaging and Cartoon Network characters
• Custom designed mini site -- www.SpotTheBlock.com -- with streaming Public Education Spots, an interactive nutrition block, and a downloadable desktop "widget" designed to get kids excited about "block spotting"
• A 30-week, drive-to-site campaign located at www.CartoonNetwork.com that encourages kids to link to the Spot the Block mini site
• Spot the Block presence at 'Get Animated' community events Get Animated is Cartoon Network's pro-social initiative designed to motivate, energize, and educate kids. The Get Animated mission empowers kids to positively impact their own life and the lives of other kids.
• Estimated Media Impressions for Spot the Block: 85,000,000

About Cartoon Network:

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families.

CARTOON NETWORK, the logo, FOSTER'S HOME FOR IMAGINARY FRIENDS and all related characters and elements are trademarks of and © 2007 Cartoon Network.  All other marks are property of their respective owners.