Plan Components for the Problem Description
III. Behavior
Audience or Behavior: Which One Comes First?
Big Picture Alert
In this training, making a decision about the audience is presented first,
followed by making a decision about the behavior. But, if it works better for
you to make a decision about a behavior first, then do that. The two decisions
are going to be closely linked together, no matter what. Once you begin
developing your own social marketing intervention, you will probably go back and
forth, thinking about audiences and behaviors at the same time to gradually
refine your decisions.
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