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What is Health Marketing?

Health Marketing is a multidisciplinary area of public health practice.  This innovative approach draws from traditional marketing theories and principles and adds science-based strategies to prevention, health promotion and health protection.  Drawing from fields such as marketing, communication, and public health promotion, health marketing provides a framework of theories, strategies and techniques that can be used to guide work in public health research, interventions, and communication campaigns.


Health Marketing is:

Learn more about basics of Health Marketing

“So how is Health Marketing different from….?” is a question we are often asked.  The answer is complex because Health Marketing draws from many other disciplines, such as Health Communication, Social Marketing, and Health Promotion. Here are some points that may help put the term in perspective:

Learn more about basics of Health Marketing

Page last modified on July 25, 2006

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