One legend has it that Valentine’s Day originated to commemorate
the anniversary of the death of St. Valentine, a Roman clergyman who
was executed on Feb. 14, about 270 A.D., for secretly marrying couples
in defiance of the emperor. According to another, the holiday began
as a Roman fertility festival. Americans probably began exchanging handmade
valentines in the early 1700s. In the 1840s, Esther Howland, a native
of Massachusetts, began to sell the nation’s first mass-produced
valentine cards.
Top Ways to Celebrate Valentine’s Day
Household participation rates
Greeting Cards |
65% |
Plush |
21% |
Date Night |
44% |
Other Gifts |
17% |
Candy |
38% |
Perfume/Cologne |
12% |
Flowers |
32% |
Jewelry |
11% |
Gift Cards |
29% |
|
|
Sources: Hallmark/Retail Industry Leaders Association/NRF
Valentine’s Cards
180 million
Number of Valentine’s Day cards exchanged annually, making Valentine’s
Day the second-most popular greeting-card-giving occasion. (This total
excludes packaged kids valentines for classroom exchanges.) (Source:
Hallmark research)
Nearly 50 percent
Typically, the proportion of all Valentine’s Day cards purchased
in the six days prior to the observance, making Valentine’s Day
a procrastinator’s delight. (Source: Hallmark research)
About 40%
Proportion of all Valentine card purchases which parents account for.
(Source: Hallmark research.)
Young and Looking for Love
120
Number of single men (i.e., never married, widowed or divorced) who
are in their 20s for every 100 single women of the same ages. Corresponding
numbers for the following race and ethnic groups are:
Hispanics: 153 men per 100 women
Asians (single race): 132 men per 100 women (This ratio is not significantly
different
from that for Hispanics or non-Hispanic whites.)
Non-Hispanic whites (single race): 120 men per 100 women
Blacks (single race): 92 men per 100 women (The numbers of black men
and
women in this age group are not significantly different from one another.)
<http://www.census.gov/population/www/socdemo/hh-fam/cps2004.html>
Young at Heart and Looking for Love
33
Number of single men (i.e., never married, widowed or divorced) age
65 or older for every
100 single women of the same ages. Corresponding numbers for the following
race and ethnic groups are:
Hispanics: 38 men per 100 women
Non-Hispanic whites (single race): 33 men per 100 women
Blacks (single race): 33 men per 100 women
Asians (single race): 28 men per 100 women
(Note: None of the ratios for the individual groups differ significantly
from one another nor from the ratio for all people age 65 or older.)
<http://www.census.gov/population/www/socdemo/hh-fam/cps2004.html>
Try Looking Here . . .
Below are names of some romantic-sounding places:
Valentine, Neb. |
Lovelady, Texas |
Valentine, Texas |
Loving County, Texas |
Loveland, Colo. |
Lovington, N.M. |
Lovejoy, Ga. |
Loving, N.M. |
Loves Park, Ill. |
Love County, Okla. |
Lovelock, Nev. |
Lovington, Ill. |
Love Valley, N.C. |
Romeo, Colo. |
Loveland, Ohio |
Romeo, Mich. |
Loveland Park, Ohio |
Romeoville, Ill. |
Loveland, Okla. |
|
(Source: American FactFinder)
Be Mine
2.2 million
The number of marriages that take place in the United States annually.
That breaks down to more than 6,000 a day. <http://www.cdc.gov/nchs/>
145,800
The number of marriages performed in Nevada during 2004. So many couples
“tie the knot” in the Silver State that it ranked fourth
nationally in marriages, even though its total population that year
among states was 35th. <http://www.cdc.gov/nchs/data/nvsr/nvsr53/nvsr53_21.pdf>
<http://www.census.gov/Press-Release/www/releases/archives/population/003153.html>
25.8 and 27.4
The estimated U.S. median ages at first marriage for women and men,
respectively, in 2004. The age for women rose 4.7 years in the last
three decades. The age for men at first marriage is up 4.3 years. <http://www.census.gov/population/socdemo/hh-fam/ms2.pdf>
Men and women in northeastern states generally have a higher median
age at first marriage than the national average. In Massachusetts, for
example, women were a median of 27.4 years old and men 29.1 years of
age at first marriage. States where people typically marry young include
Utah, where women were a median of 21.9 years and men, 23.9 years.
<http://www.census.gov/Press-Release/www/releases/archives/fertility/005807.html>
54% and 57%
The percentages of American women and men, respectively, who are 15
or older and currently married (includes those who are separated). <http://www.census.gov/population/www/socdemo/hh-fam/cps2004.html>
4.7 million
Number of opposite-sex cohabitating couples who maintained households
in 2004. These couples comprised 4.2 percent of all households. <http://www.census.gov/population/www/socdemo/hh-fam/cps2004.html>
Candy is Dandy
1,271
Number of locations producing chocolate and cocoa products in 2003.
These establishments employed 43,379 people. California led the nation
in the number of such establishments (with 146) followed by Pennsylvania
(with 120). <http://www.census.gov/prod/www/abs/cbptotal.html>
519
Number of locations that produced nonchocolate confectionary products
in 2003. These establishments employed 23,343 people. <http://www.census.gov/prod/www/abs/cbptotal.html>
$13.5 billion
Total value of shipments in 2003 for firms producing chocolate and cocoa
products. Nonchocolate confectionery product manufacturing, meanwhile,
was a $5.5 billion industry. <http://www.census.gov/prod/ec02/am0331gs1.pdf>
3,523
Number of confectionery and nut stores in the United States in 2003.
Often referred to as candy stores, they are among the best sources of
sweets for Valentine’s Day. <http://www.census.gov/prod/www/abs/cbptotal.html>
24.7 pounds
Per capita consumption of candy by Americans in 2004. Candy consumption
has actually declined over the last few years; in 1997, each American
gobbled or savored more than 27 pounds of candy a year. <http://www.census.gov/industry/1/ma311d04.pdf>
Flowers
$422 million
The combined wholesale value of domestically produced cut flowers in
2004 for all flower-producing businesses in 36 states with $100,000
or more in sales. Among states, California was the leading producer,
alone accounting for nearly three-quarters of this amount ($304 million).
<http://www.nass.usda.gov>
$43 million
The combined wholesale value of domestically produced cut roses in 2004
for all businesses in 36 states with $100,000 or more in sales. Among
all types of cut flowers, roses were second in receipts to lilies ($78
million). <http://www.nass.usda.gov>
22,022
The number of florists nationwide in 2003. These businesses employed
113,270 people. <http://www.census.gov/prod/www/abs/cbptotal.html>
Jewelry
28,527
Number of jewelry stores in the United States in 2003. Jewelry stores
offer engagement, wedding and other rings to lovers of all ages. In
February 2005, these stores sold $2.4 billion worth of merchandise.
(This figure has not been adjusted for seasonal variation, holiday or
trading day differences or price changes.) <http://www.census.gov/prod/www/abs/cbptotal.html>
<http://www.census.gov/mrts/www/mrts.html>
The merchandise at these locations could well have been produced at
one of the nation’s 1,892 jewelry manufacturing establishments.
The manufacture of jewelry was an $8.6 billion industry in 2003. <http://www.census.gov/prod/www/abs/cbptotal.html>
<http://www.census.gov/prod/ec02/am0331gs1.pdf>