| Medical
Home Marketing
This section includes a variety of outreach and marketing
materials to promote medical homes for children with special
needs. We encourage you to adapt these materials to help
further medical home education and awareness.
Fact Sheets
Brochures
General | For
Families | For Providers
General Medical Home
Brochures
Brochures
for Families
- A NEW WAY…A BETTER
WAY. The Medical Home Partnership: Building a Home Base
for Your Child with Special Health Care Needs: Brochure
This large-format brochure was developed by New England
SERVE for families in Massachusetts. It defines the Medical
Home Partnership and provides a checklist for families
to use in choosing a new physician for their child, or
as a way to start a conversation with their child's doctor
about Medical Home. The back page provides resources for
building medical home partnerships in Massachusetts. If
you are interested in replicating this brochure with specific
information for your state or community, please contact
Alexa Halberg at ahalberg@neserve.org
or by phone: 617/574-9493.
- A Medical Home: Consistent,
Knowledgeable, and Comforting Health Care Fact
Sheet
A message from Family Voices.
- Medical Home: Families and Providers Working
Together Brochure
This brochure provides definitions, benefits and tips
for families about having a Medical Home for their child
in Washington State. Available in PDF format in: English
and Spanish.
Brochure developed by the Washington State Medical Home
Leadership Network.
- Parent Tips: Building Early
Intervention Partnerships with Your Child's Doctor
Brochure
This brochure includes practical tips from and for parents
in how to choose, partner and talk with your child's doctor,
how to be an advocate for your child in early intervention
and involve your doctor in early intervention services
for your child. Available in: English · Cambodian
· Chinese · Korean · Laotian ·
Russian · Spanish · Vietnamese.
Brochure developed by the Washington State Infant Toddler
Early Intervention Program (ITEIP) and the University
of Washington Center for Human Development and Disabilities
(CHDD).
- What is a Medical Home: How
Can it Help Your Child with Special Needs Brochure
This brochure helps define a Medical Home and how can
you work with your doctor to improve care for your child.
Developed by the South Carolina Medical Home Team.
- Family Brochure: Every Child
Deserves a Medical Home Brochure
The Illinois Title V CSHCN program, the Division of Specialized
Care for Children (DSCC) has developed a brochure to help
families of CSHCN better understand how they can work
with their primary health care provider to establish a
Medical Home.
- CYSHCN & Medical Home Family Brochure
This brochure includes information on: what constitutes
a medical home, the medical home components, who are the
CYSHCN?, information on assistance for families of CYSHCN,
and family advocates. Developed by the Connecticut Department
of Public Health Bureau of Community Health, Family Health
Division
Brochures for Physicians
- SMALL STEPS…BIG DIFFERENCES.
THE MEDICAL HOME PARTNERSHIP: Practical Tips for Physicians
Caring for Children with Special Health Care Needs
- Brochure
This large-format brochure was developed by New England
SERVE with practical tips for physicians, nurses and office
staff. It offers specific things clinical and office staff
can do to support special needs at four steps in the care
process: Before the Visit; In the Exam Room; After the
Visit; and In the Community. The back page provides resources
for building medical home partnerships in Massachusetts.
If you are interested in replicating this brochure with
specific information for your state or community, please
contact Alexa Halberg at ahalberg@neserve.org
or by phone: 617/574-9493.
- A Provider's Introduction to Strengthening
Medical Homes for CSHCN - Brochure
Developed by the South Carolina
Medical Home Team.
- CYSHCN & Medical Home Provider
Brochure
This brochure includes information on: what constitutes
a medical home site?, data management tools for medical
homes, who are CYSHCN?, what families are seeking from
professionals to enhance the medical home. Developed by
the Connecticut Department of Public Health Bureau of
Community Health, Family Health Division
Posters
Connecticut Medical Home Poster:
The CT Medical Home System of Care for Children and Youth
with Special Health Care Needs Word
| PDF
Oregon Medical Home
Posters
(3 posters are available in one document)
1. Support For Families
- The Medical Home Resource Team can help you learn to
organize and
coordinate services for your child.
- Learn how to advocate effectively for your child’s
medical,emotional
and therapy needs.
- Locate support groups and find information specific
to your child’s needs.
- Get in touch with other parents who have similar challenges
with
their children.
2. Did You Know?
- The Medical Home Resource Team can help you learn to
organize and
coordinate services for your child.
- The resource team can help you learn how to work with
providers to
coordinate your child’s complex health needs.
- There is a family-run organization that supports families
who have children
with behavioral or mental issues and disorders.
- The Medically Fragile Children’s organization
can help pay for respite care,
home care,medical supplies and more.
3. Helpful Resources
- Community Mental Health Department can provide an assessment
of
your child’s mental health.
- The Medical Home Resource Team can help you learn to
organize and
coordinate services for your child.
- Early Intervention Specialists in the education service
district can
provide free evaluations,consultations and therapies for
children under 3.
- Childhood Health Associates of Salem has a web site
with links to the
educational materials,resources and more.
Medical Home Posters for
Practices from the Illinois Medical Home Team
All of the following posters include:
[Pediatric Practice Name] is proud to announce a new approach
for providing care that will help improve quality health
care for children with special health care needs. This nationally
recognized way of providing care is called Medical Home.
Medical Home: A Family-Professional Partnership
Your link to a bright future for children with
special health care needs (Each poster has a
different image and is available in 2 sizes)
- Poster
(8.5X14) | Poster
(8.5X11)
- Poster
(8.5X14) | Poster
(8.5X11)
- Poster
(8.5X14) | Poster
(8.5X11)
- Poster
(8.5X14) | Poster
(8.5X11)
Destination Medical Home: Your ticket to a healthy
future for children with special health care needs
- Poster
(8.5X14) | Poster
(8.5X11)
Medical Home Posters from
the Hawaii Medical Home Team
The Medium and Large sizes are larger than what a printer
allows. You will need to download the posters to a CD and
take them to a Printer.
To order free copies, e-mail Sharon Taba at
medicalhomesharon@hawaii.rr.com. A limited number are available and shipping costs are
not included.
Web Based Tutorials
MedHome
Portal
The MedHome Portal is a web-based resource
aimed at providing primary care physicians with ready access
to information, tools, and services to improve their care
and coordination of care for their patients with special
needs
For Families
- "
What Families Need to Know about a Medical Home"
Explains the Medical Home Model for families and children
with special health care needs. It explains the family-professional
partnership and how it relates to accessing quality health
care. The primer goes on to explain how families can become
proactively involved in Quality Improvement Teams in their
primary care provider's practice. There are links to the
AAP web site describing what others states are doing to
promote Medical Home, a downloadable Parent-Partner Guide,
Power Point presentations, and information about the Illinois
Title V CSHCN Program. Developed by the Illinois Medical
Home Team.
For Providers
- Primer
on the Illinois Medical Home Model for Physicians
The first two components of the Illinois Medical Home
Model define what it means when families say they have
a Medical Home and and what it means when physicians say
they provide a Medical Home. The third component describes
the activities occurring in Illinois to promote the Medical
Home Model. The primer includes references, video clips,
PowerPoint presentations and many handouts that are downloadable.
Also included is the 2nd edition of the UIC-DSCC Medical
Home CME Monograph for community pediatricians and family
physicians that was published on May 1, 2004. The entire
70 page document is downloadable as a PDF file.
Media
- South Carolina Educational Television stations (SC
ETV) aired Special Children Special Care on Sunday, April
6.
An
hour long documentary about South Carolinians
special
children and their stories of challenge and caring. A
cooperative effort of South Carolina ETV and the State
Medical Home Team. You can
view this program by clicking on the links below:
If
you'd like to purchase this program for your own library,
visit SCETVStore.org
and click on New Releases or enter "special care"
in the search box.
Download
the flyer
about the medical home broadcast on SC ETV and share this
information with family and friends. You
can also download the
viewer guide for Special Children, Special Care
For more information you can contact www.familyconnectionsc.org.
- Video on the Oregon Medical
Home Network
The Oregon Medical Home Network consists of six primary
care practices and the Office of the Oregon Medical Home
Project at CDRC who have participated in a 3-year project
designed to improve services for families with children
and youth having special health care needs.
A video is available where
you can learn more about the network, meet the community
teams, and hear from pediatric clinicians and families
on the importance of having a medical home.
- Special Needs Issues in the News: www.enquirer.com/extremechoices/
Families of chronically ill children face serious challenges
– lifetime maximum caps on private insurance, soaring
health care costs, and getting help with child care. The
Center for Infants and Children with Special Needs at
Cincinnati Children's Hospital Medical Center offers the
following link to the Extreme Choices series recently
featured in the Cincinnati Enquirer. These news stories
take a close look at these issues and highlight families
currently facing such challenges.
Newsletters
Child Health Notes
Child Health Notes are provided as a resource to promote
medical homes by supporting partnerships between:
- Families
- Primary health care providers
- Local health jurisdictions staff and programs
- Family resource coordinators
- Schools
- Early Intervention programs
- Others who care about the health & well-being of
children with special health needs
If you would like to see more samples of
how other counties are using the template, contact Susan
Wendel - Child Health Notes Project Coordinator
Email: swendel@u.washington.edu
Tel: (206) 685-1348
Minnesota Pediatrician
2005 Medical Home Project Update
(This article appeared in the Fall/2004 issue of Minnesota
Pediatrician)
Knowing only that they were participating in “an exciting
endeavor to continue to develop their practices as a medical
home,” 11 teams - each comprised of a physician, two
parents and a care coordinator/ nurse - came together in
mid-March to start a year long collaborative learning process
to realize medical home improvements.
Marketing
Campaigns
Illinois
The Illinois Chapter of the American Academy of Pediatrics
(ICAAP) is working with a public relations firm to increase
support for the Illinois Medical Home Project (IMHP), focusing
on the following objectives:
- Publicize IMHP activities to pediatricians and family
practitioners in Illinois
- Recruit more primary care physicians to participate
in medical home activities, including the IMHP
- Simplify the medical home message and revise existing
materials to make them more action-oriented for providers
and families
- Promote the concept of quality improvement processes
using facilitators as a proven method to support and improve
quality healthcare
Scope of Work
- Evaluation of current IMHP and relevant Division of
Specialized Care for Children (DSCC) medical home materials
with appropriate editorial recommendations
- Development and implementation of a media plan incorporating
the following elements:
- MAT release (prepackaged news story) for distribution
to Illinois community newspapers
- Content for use in ICAAP newsletter and blast faxes
(in collaboration with ICAAP staff)
- A pre-written story for pilot sites to submit to
newspapers in their catchment areas as a bylined article
- Two media alerts about IMHP and telephone follow-up
targeting:
- Reporters at larger Illinois papers who have
covered issues related to special needs kids
- Reporters at publications in six pilot regions
- AAP News editors/reporters (in coordination
with ICAAP staff)
- Family Physician editors/reporters (the bi-monthly
newsletter of the Illinois Academy of Family Physicians)
- Illinois Pediatrician editors (the quarterly
newsletter of the ICAAP)
- Creation of two to three PowerPoint slides to crystallize
the concept of medical home
- Creation of two to three IMHP PowerPoint slides for
use by other medical home-related initiatives in the state
to promote the project in a clear and consistent manner
Other Marketing
Materials
Book
mark for physicians and nurses that list some of the
basic community services
Disclaimer: National Center materials
are not copyright protected and may be distributed without
permission so long as appropriate recognition is included.
Please indicate the following: These materials were produced
through the National Center of Medical Home Initiatives
for Children with Special Needs under a grant provided by
the federal Maternal and Child Health Bureau, Health Services
and Resources Administration (HO2 MC 00073).
AAP materials are copyright protected. Please send questions
regarding how to obtain AAP materials to medical_home@aap.org.
Last Updated
April 4, 2008
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