Promotional Partners

Promotional partners are utilities, state and local governments, and other organizations that share information with the program and promote WaterSense.

• Why Join?
• Am I Eligible?
• How Do I Join?
• How Can I Promote My Partnership?
• Where Can I Find More Information?
• Questions?

Why Join?

• Water-efficiency measures as part of broader conservation efforts can help reduce water and wastewater infrastructure costs and protect resources for future generations.
  
  
• Strengthen your water-efficiency outreach efforts with a credible, national brand and a strong, consistent message.
  
  
• Reduce market research costs and increase confidence in promoting water-efficient products that meet or exceed WaterSense specifications.
  
  
• Receive recognition from EPA as an environmental steward.
  
  
• Distinguish your organization as a leader in water efficiency by using the WaterSense partner logo.
  
  
• Increase exposure for your organization by being listed as a partner on the WaterSense Web site.
  
  
• Access and customize free tools and resources to help promote WaterSense and the need for water efficiency.
  
  
• Network with other partners and receive program updates.
  

Am I Eligible?

Utilities, state and local governments, and other nonprofit organizations that promote water efficiency are welcome to become WaterSense promotional partners. In addition, professional and trade associations whose members are eligible to join as WaterSense partners may also participate as promotional partners.

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How Do I Join?

1. Review the program guidelines (PDF) (42 pp, 283K, About PDF) and make sure you are eligible to become a partner.
   
   
2. Complete and sign a Promotional Partner Partnership Agreement (writeable PDF) (3 pp, 285K, About PDF) with EPA.
   
   
3. Complete a Promotional Plan Checklist (2 pp, 254K, About PDF).
   
   
4. Submit your completed documents to watersense@epa.gov or fax to (703) 841-1440.

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How Can I Promote My Partnership?

• Feature the WaterSense partner logo on Web sites and in printed materials.
  
  
• Use the WaterSense promotional label to help advertise and identify WaterSense labeled products.
  
  
• Use the promotional tool kit to promote your partnership, WaterSense, and water efficiency.
  

Where Can I Find More Information?

• Learn how you can use your WaterSense partnership to save water.
  
• Review the product and program specifications. Learn about which product and professional program categories are part of WaterSense and how they must perform to earn the label.

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Questions?

Whether you're a partner now or would like to become one, feel free to share your questions and concerns by contacting the WaterSense Helpline.

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