BUYUSA.GOV -- U.S. Commercial Service
Market Entry Strategy
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A company planning to invest in offshore or
export-oriented operations in Tunisia
faces few obstacles. The Government of Tunisia’s
investment promotion authority has established a
generous package of incentives for such
operations.
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Entering the domestic market, particularly in the
services sector, is more difficult. Unless the
company is working on a project actively solicited by
the Tunisian government or is closely associated with one
of the country’s well-connected business groups,
the process can be fraught with obstacles.
Currently, a new law regulating the services sector is
being drafted. This law will regulate distribution
channels and establish a framework for commercial
franchising.
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US companies are strongly advised to obtain written
confirmation from the Tunisian authorities of any
exceptional conditions granted to a particular
trade or investment operation.
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The US Embassy strongly encourages all US companies to
visit Tunisia prior to entering into a business
relationship with a local partner.
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