2005 market figures (estimated):
Total market: USD 1.107 billion
Total imports: USD 971 billion
U.S. import market share: 4 %
Estimated market growth rate for 2006: 2-4%
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The demand for U.S. imports of automotive parts, equipment, accessories and aftermarket products is expected to rise in 2006.
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Swiss importers and distributors find U.S. products competitive and affordable with a favorable USD – CHF exchange rate.
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The automotive market plays an extremely important and strong role in the overall Swiss economy.
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Demand for luxury items is expected to increase, opening up opportunities for U.S. suppliers of hi-fi equipment, aluminum wheel rims, wider tires, etc.
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While the market share of U.S. products is relatively small, the recent liberalization of the Swiss automotive market in combination with the attractive exchange rate could lead to an increase in demand for U.S. automotive products.
Best prospects for U.S. suppliers include
- bearings
- garage equipment
- diagnostics and emission control equipment
- engines and parts
- accessories