BUYUSA.GOV -- U.S. Commercial Service

Tunisia Local time: 02:31 PM

Market Entry Strategy

  • A company planning to invest in offshore or export-oriented operations in Tunisia faces few obstacles. The Government of Tunisia’s investment promotion authority has established a generous package of incentives for such operations.
  • Entering the domestic market, particularly in the services sector, is more difficult. Unless the company is working on a project actively solicited by the Tunisian government or is closely associated with one of the country’s well-connected business groups, the process can be fraught with obstacles. Currently, a new law regulating the services sector is being drafted. This law will regulate distribution channels and establish a framework for commercial franchising.
  • US companies are strongly advised to obtain written confirmation from the Tunisian authorities of any exceptional conditions granted to a particular trade or investment operation.
  • The US Embassy strongly encourages all US companies to visit Tunisia prior to entering into a business relationship with a local partner.