BUYUSA.GOV -- U.S. Commercial Service
Market Opportunities
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For US companies, the best investment opportunities are
in sectors that will benefit from US technology
(hydrocarbons, power generation, transportation,
and telecommunications) or to a lesser extent, in the
more labor-intensive offshore, export-oriented
industries such as the manufacture of textiles and
mechanical or electrical equipment.
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Due to its moderate Mediterranean climate, Tunisia has a
developing tourism industry, but niche travel is
under-developed in areas away from the coasts.
Investment possibilities in hotels include cultural or
historical tours, golf packages, and desert
tours.
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Agricultural opportunities for US producers remain bulk
commodities, such as wheat, corn and some
intermediate products such as soybean meal and
planting seeds. The US market share, currently hovering
around 10% of overall agricultural imports, has room for
growth despite a price competitiveness gap with
the EU caused by substantially higher freight
costs and preferential access granted to the EU.
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There is a sizable market for agricultural equipment in
Tunisia. A government decision to privatize grain
storage has created demand for grain silos and
elevators. These represent good opportunities for US
suppliers.
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There is a significant market for US medical equipment in
Tunisia. The government decision to upgrade
hospitals and the increase in the number of
private clinics has created a large demand for medical
equipment.
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