What is Explore Northeast Asia?
The U.S. Commercial Service has developed a trade promotion program, Explore Northeast Asia, that provides American companies with regional business solutions in Japan, Korea and Taiwan. These three high-income countries which share similar market characteristics and geography are among the leading markets for U.S exports of goods and services. This sub-regional trade promotion approach is a partnership with Commercial Service experts in Japan, Korea and Taiwan. In particular, Explore Northeast Asia targets each of three broadly defined industry sectors:
- Health & Beauty Products (cosmetics, nutritional supplements, etc.)
- Medical Equipment
- Education Services
- Information and Communication Technology (ICT)
Explore Northeast Asia supports the goals and objectives of the Commercial Service's broader Asia strategy, Asia Now program. Whether it's Northeast Asia or pan-Asian business solutions you seek, the Commercial Service stands poised to provide you with the market intelligence, key contacts, advocacy, and trade promotion support to help you flourish from Seoul to Sydney. To view Asia Now Program:Click Here
Why Explore Northeast Asia?
Japan, Korea and Taiwan are among the leading markets for U.S. exports of goods and services. In particular, U.S. companies are exposed to:
- High-income and high consumer spending markets
- Common market characteristics and regulatory structures
- Consumers that are familiar with and have a "penchant" for American products
How does Explore Northeast Asia Work?
The program divides into 4 stages that will provide companies
with step-by-step assistance to explore, promote, identify and
ultimately sell to Northeast Asia. These stages and their
deliverables are listed below.
I. Explore
Commercial Specialists from all 3 countries who specialize in a
company’s industry/sector, will perform an initial "pre-market"
assessment that highlights the market characteristics for a
certain product or service.
Deliverables:
a) 1 to 2 page pre-market assessment from all three countries
including:
- Market Overview, including market size
- Product/Service Trends
- Market Entry Requirements
- Competitive Environment – Pricing
- End – User Assessment
b) Market briefing conference call with all 3 countries'
commercial specialists and domestic trade specialists to review
pre-market assessment, answer any questions and introduce next
stage of promotion if the market conditions in 2 out of the 3
markets bear it.
II. Promote
a) Commercial Specialists from all 3 countries will
simultaneously promote a company's product or service to local
contacts.
b) Company's product will be registered for FUSE Internet
promotion program on all 3 countries' websites.
c) Participation in selected domestic International Buyers
Program to meet Commercial Service recruited delegations.
d) Catalog Show at selected international trade events within
Northeast Asia.
Deliverables:
a) Provide a single, combined report listing all vetted
contacts/potential partners that have expressed interest in
representing U.S. firm.
b) Place company's info on FUSE website program.
c) Coordinate with U.S. company and IBP delegates to schedule
meetings.
d) Collect marketing material for display at catalog show and
provide a list of interested leads to company.
III. Identify - Gold Key Matchmaking Service
Deliverable:
a) Appointments with prescreened sales reps and/or partners
(those identified from above that would best fit U.S. firms
definition of "perfect partner."
b) More specific background and contact information on each
partner as extension of above report.
c) Customized market and industry briefing with U.S. Commercial
staff in advance of business meetings.
d) Assistance with travel, accommodations, interpreter service
and clerical support.
e) Post-meeting
IV. Sell
a) Support on specific logistical rules and regulations that are
necessary for the export of products/services to specific markets
involved
b) Follow-up counseling and support
c) Receive Asia Now newsletter profiling other export
opportunities in Asia.
Deliverables:
a) Tariff and duty information
b) Export Documentation requirements and guidance on proper
filing
c) If applicable, counseling on U.S. Export Control
requirements
d) Visa requirements and assistance for distributor/agent/partner
to travel to U.S. facility for training or additional
meeting
e) Additional counseling as needed
f) Addition of client to Asia Now newsletter mailing list
Explore Northeast Asia in-country specialists are available to assist you with your international marketing efforts
Japan | Korea | Taiwan | |
Beauty Products |
Mr. Chris Ono Commercial Specialist Commercial Service Japan U.S. Embassy, Tokyo Tel: 81-3-3224-5074 Fax: 81-3-3589-4235 Chris Ono |
Ms. Grace Sung Commercial Specialist Commercial Service Korea U.S. Embassy, Seoul Tel: 82-2-397-4324 Fax: 82-2-739-1628 Grace Sung |
Ms. Angeli Chou Commercial Specialist Commercial Service Taiwan American Institute in Taiwan Tel: 886-2-2720-1550 Fax: 886-2-2757-7162 Angeli Chou |
Health Products |
Ms. Tamami Honda Commercial Specialist Commercial Service Japan U.S. Embassy, Tokyo Tel: 81-3-3224-5876 Fax: 81-3-3589-4235 Tamami Honda |
Ms. Yoonshil Chay Sr. Commercial Specialist Commercial Service Korea U.S. Embassy, Seoul Tel: 82-2-397-4439 Fax: 82-2-739-1628 Yoon Shil Chay |
Ms. Angeli Chou Commercial Specialist Commercial Service Taiwan American Institute in Taiwan Tel: 886-2-2720-1550 Fax: 886-2-2757-7162 Angeli Chou |
Medical Devices |
Hiroyuki Hanawa Commercial Specialist Commercial Service Japan U.S. Embassy, Tokyo Tel: 03-3224-5083 Fax: 03-3589-4235 Hiroyuki Hanawa |
Ms. Yoonshil Chay Sr. Commercial Specialist Commercial Service Korea U.S. Embassy, Seoul Tel: 82-2-397-4439 Fax: 82-2-739-1628 Yoon Shil Chay |
Ms. Angeli Chou Commercial Specialist Commercial Service Taiwan American Institute in Taiwan Tel: 886-2-2720-1550 Fax: 886-2-2757-7162 Angeli Chou |
Education |
Mieko Muto Commercial Specialist Commercial Service Japan U.S. Embassy, Tokyo Tel: 81-3-3224-5317 Fax: 81-3-3589-4235 Mieko Muto |
Ms. Alex Choi Commercial Specialist Commercial Service Korea U.S. Embassy, Seoul Tel: 82-2-397-4466 Fax: 82-2-739-1628 Alex Choi |
Grace Tao Commercial Assistant Commercial Service Taiwan American Institute in Taiwan Tel: 886-2-2720-1550 Fax: 886-2-2757-7162 Grace Tao |
ICT |
Mr. Toshihiro Matsuda Commercial Specialist Commercial Service Japan U.S. Embassy, Tokyo Tel: 81-3-3224-5059 Fax: 81-3-3589-4235 Toshihiro Matsuda |
Mr. Chris Ahn Senior Commercial Specialist Commercial Service Korea U.S. Embassy, Seoul Tel: 82-2-397-4186 Fax: 82-2-739-1628 Chris Ahn |
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Websites | www.buyusa.gov/japan/en | www.buyusa.gov/korea/en/ | www.buyusa.gov/taiwan/en |