BUYUSA.GOV -- U.S. Commercial Service

Tunisia Local time: 02:31 PM

Market Opportunities

  • For US companies, the best investment opportunities are in sectors that will benefit from US technology (hydrocarbons, power generation, transportation, and telecommunications) or to a lesser extent, in the more labor-intensive offshore, export-oriented industries such as the manufacture of textiles and mechanical or electrical equipment.
  • Due to its moderate Mediterranean climate, Tunisia has a developing tourism industry, but niche travel is under-developed in areas away from the coasts. Investment possibilities in hotels include cultural or historical tours, golf packages, and desert tours.
  • Agricultural opportunities for US producers remain bulk commodities, such as wheat, corn and some intermediate products such as soybean meal and planting seeds. The US market share, currently hovering around 10% of overall agricultural imports, has room for growth despite a price competitiveness gap with the EU caused by substantially higher freight costs and preferential access granted to the EU.
  • There is a sizable market for agricultural equipment in Tunisia. A government decision to privatize grain storage has created demand for grain silos and elevators. These represent good opportunities for US suppliers.
  • There is a significant market for US medical equipment in Tunisia. The government decision to upgrade hospitals and the increase in the number of private clinics has created a large demand for medical equipment.