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NEW COMMUNITY "STRATEGIZER" ON PRESCRIPTION
DRUGS TO LAUNCH AT CADCA CONFERENCE
ONDCP Hosts Sessions on Rx Abuse and Meth
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This week, ONDCP extends its new effort to educate parents about the risks of teen prescription and over-the-counter drug abuse with national ads in newspapers and magazines across the country. This media blitz is part of a new public awareness campaign that launched during the Super Bowl with new television advertising made in collaboration with the Partnership for a Drug-Free America. Though overall teen drug use is down nationwide, more teens abuse prescription drugs than any other illicit drug, except marijuana - more than cocaine, heroin, and methamphetamine combined.
As part of this effort, ONDCP's National Youth Anti-Drug Media Campaign has partnered with Community Anti-Drug Coalitions of America (CADCA) to create a Strategizer for community groups that includes strategies, case studies, and resources for initiating or enhancing a prescription drug abuse campaign in your community. This new toolkit, "Teen Prescription Drug Abuse: An Emerging Threat," is available and downloadable now at ONDCP's Web site for parents and community groups.
The Prescription Drug Abuse Strategizer outlines approaches for effective programs, including:
ONDCP Director John Walters will launch the new "Strategizer 52" at CADCA's Annual Leadership Conference next week in Washington, D.C during his plenary address on Wednesday, February 13.
- Engaging local print, radio, and TV media;
- Recruiting and briefing experts for a community roundtable;
- Developing resources and materials - including online content, call-in numbers, and print materials;
- Executing local town hall meetings; and
- Engaging corporate and community partners - including pharmacists, schools, libraries, PTAs, medical associations, and local businesses.
Additionally, the Media Campaign will host two workshops at CADCA's Conference: 1) a session on preventing teen prescription and over-the-counter drug abuse (Thursday, February 14, 10:45 - 11:45 a.m.) and 2) a workshop on strategies and tactics for designing local anti-methamphetamine campaigns. The meth session will detail ONDCP's "Life After Meth" campaign - an effort focused on personal stories of treatment and recovery (Thursday, February 14, 4:15 - 5:15 p.m.).
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Learn more about prescription drugs and learn how you can help educate others on the dangers of prescription drug abuse on the ONDCP Web site.
